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MindComet Creates Viral Campaign Blog: Gives Marketers a Real-Time View of the Viral Growth of Blogi

August 1, 2005

MindComet announces the release of the results from BloginSpace.com, the viral marketing campaign receiving global attention from media and bloggers.




FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 1, 2005 -- MindComet is giving marketing executives a first hand glimpse into the raw, un-edited campaign results of BloginSpace.com’s viral success. The first interactive agency to post raw campaign statistics on a blog, the site gives industry executives an insider look at results and tactics in real-time.

The Blog, launched in tandem with BloginSpace.com, includes email click thru and open rates, search engine rankings and traffic and media interview requests, all illustrating the viral spread of BloginSpace.com and all open for public viewing. “We aren’t holding anything back,” comments Ted Murphy, President and CEO of MindComet. “We start with the bottom line and post new findings throughout the day, revealing it to not only industry executives, but our competitors. We want to show everyone what you can do with a great idea and the proper viral team to promote it.”

In early July, Murphy challenged his newly formed Guerilla Force team to promote his intergalactic idea. The team, which focuses specifically on viral marketing campaigns, was formed to handle MindComet's growing demand for viral marketing services. "I gave the team $1,000 to spend on media or press releases and told them I wanted to see 100,000 people in a week," said Murphy. "I knew it was going to be our most challenging viral effort yet."

The BloginSpace.com project was a grass roots effort that made it a perfect candidate for MindComet's Guerilla Force to flex their viral muscles. "This campaign allows us to openly demonstrate the power of viral marketing to non-believers," said Scott Allen, Director of Creative Services. "Most clients won't allow us to release all of the statistics surrounding a viral campaign. We own the BloginSpace.com concept and that allows us to disclose information we normally couldn't.”

Since its launch one week ago, BloginSpace.com has received over 183,000 unique users and over 266,000 page views. "That's some decent traffic, considering the budget I provided to promote the site," said Murphy. Traffic to MindComet.com has seen a 700% increase from the campaign and has delivered new sales leads for MindComet as well. "You can't buy the type of coverage this promotion has given us. We have been featured on television, radio and in print all over the world."

MindComet has worked with clients such as Nextel, the NHL and Electronic Arts creating campaigns that produce viral percentage rates of over 600%. Other internal viral initiatives are set to hit the market in late August, attracting leads for MindComet’s creative and innovative services such as the BlogStar Network and eWareness™.

To view coverage of MindComet’s BloginSpace.com viral campaign visit:
www.bloginspace.com/blog



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Contact Information

  • Name: MindComet

    Email: ***@mindcomet.com





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