SMS Reverse Billing Provider Offers More Cost Effective Service

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 11, 2005 -- 11 August 2005, London, UK

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Mobile specialists, Eagle Eye Technology http://www.eageleeyetechnology.com introduces Dakota, a reverse billed SMS application, to a wider business audience, with improved functionality.

Dakota now allows anyone, individual or company, with web access and an account with Eagle Eye Technology to set up a text message competition in minutes that can be run throughout the whole of the United Kingdom.

Ed Pippin, Co-Director at Eagle Eye Technology comments, �Dakota was created to meet a need in the market place, a need that our customers were coming to us with. Earlier versions of the system had no web front end and had to be set up by us. By working closely with our existing clients and evaluating their feedback Dakota has evolved, and now allows the customer to set up competitions when they want, rather than having to wait for us to do it.�

Current clients already include Teletext Betfred, Sportsgate and Action Medical Research.

In addition to the new web front end, Dakota can now convert all messages received to emails that are then sent to any address that the customer nominates. The new system also has the added ability to trigger a reverse bill message that is immediately sent to the end user. Customers can choose on a per competition basis how much to charge the end user for sending in an entry. This can vary from no charge to �5.00 per entry. Dakota uses php built web pages and a MySQL database to capture and report on all the data that the system uses.

Stephen Rothwell, Co-Director at Eagle Eye Technology explains, �What this means is that in the same way as Big Brother charges fans for voting via text message for who they want to be evicted, you can charge your customers for sending you messages. The text messaging is almost instantaneous. Our system shows you (in real time) how many people have entered each competition, when they entered, what they wrote and can split people into the separate entries that you have created.�

Pippin continues, �Each account can receive as many text messages as get sent to it, therefore it doesn�t matter whether you are a small company hoping for the odd text feedback from the label on your premium olives or you are a TV channel with millions of viewers.�

Marcus Thornley, Premium Services Account Manager at Teletext says, �Dakota is very user-friendly. It gives us an amazing feedback opportunity, in that we can get immediate reaction from our viewers to breaking news stories and the new functionality that allows us to receive all customer text messages as emails makes the job of the editorial team much easier.�

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About Eagle Eye Technology
http://www.eagleeyetechnology.com

Eagle Eye Technology has been operating since 2002. They are a Mobile Technology Consultancy and Software Company who supply 'Creative Thinking for Mobile Technologies'. Eagle Eye Technology were established to make it easier for public and private organisations to interact with their customers through the use of mobile technologies, and they work at the heart of the mobile arena with contacts in companies throughout the entire mobile value chain.