Specialty Match Network announces EventMingle.com, an event based social networking application.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 15, 2005 --

August 15, 2005 Laguna Beach, CA � Specialty Match Network today officially announced EventMingle.com as the web based application begins it beta test phase. EventMingle.com is the first online �event based social networking� application designed to allow event participants to meet, interact and engage prior to arriving at the event by actually partnering with the event producer (also know as the show organizer or sponsor). Show producers share in the revenue generated from EventMingle.com while enhancing the overall networking aspects for all participants. Until now, if a show producer wanted to add an online social networking web based application for their show, they had to purchase the software or pay for the service. EventMingle.com isn�t a cost burden to the show producer; it is actually an additional source of revenue.

Inherit challenges faced by attendees, exhibitors, VIPs and vendors.

An event�s success can be measured most often by the number of new connections and cultivation of existing relationships made by event participants. There are limitations associated with each aspect of large event planning, including those related to communication, logistics, registration, and scheduling, among others. As such, Event Producers often maintain close guard over registration and published attendee lists in order to control the flow and outcome of the event. However, this greatly limits the potential interaction among event participants, often arriving to conferences unprepared and without a way to tell if they are missing a potential contact or relationship. This creates a �treasure hunt� atmosphere, as event participants must rely on chance when making connections at a conference. Event Producers try to improve these chance meetings by creating different badge colors for Attendees and Exhibitors but these methods are old and outdated.

For each conference, there are a number of Vendors that offer goods and services to the Attendees and Exhibitors. In most cases, these Vendors have no way of reaching out to conference participants since that information is held closely by the Event Producer. These Vendors include, but are not limited to, airlines, car services, restaurants, hotels, shipping, entertainment, conference giveaways and logo items.

EventMingle.com is a configurable event-specific online social networking application design to increase time efficiency, focused interaction, and maximized participant presence. This eliminates most of the �treasure hunt� aspects of attending a conference resulting in a better experience for Attendees, Exhibitors, VIPs and Vendors.

For more information on http://www.SpecialtyMatch.com, write to info@specialtymatch.com