Moscow, August 19: PlayFon, an international provider of wireless content, announced, in co-operation with I-play, the launch of its exciting “To LA with Maria Sharapova!” competition for Russian mobi
August 19, 2005 (Press Release) --
Moscow, August 19: PlayFon, an international provider of wireless content, announced, in co-operation with I-play, the mobile games company, the launch of its exciting “To LA with Maria Sharapova!” competition for Russian mobile users.
The Grand Prize is a trip for two to Sony Ericsson WTA Championship presented by Porsche, which will be held in Los-Angeles in November this year. The winner and their guest will be flown to Los-Angeles where they will attend the tournament, supporting Russian sport icon Maria Sharapova, determined to repeat her triumph last year. The two runners up will win an LCD-TV and home-theater system each.
“As part of our drive to create mobile games for everyone, we are pleased to bring an athlete of huge, global appeal like Maria Sharapova to mobile gaming. The game will be simple to play but difficult to master, just like tennis itself,” said Paul Maglione, Senior Vice President of Publishing and Marketing of I-play.
Through PlayFon and I-play’s “To LA with Maria Sharapova!” promotion, over 90 million Russian subscribers will be able to participate, via key Russian operators MTS, Megafon, SMARTS and Baikalvestkom, amongst others. “Megafon places high emphasis on the development of VAS segment. We are positive that the future of wireless entertainment is with unconventional marketing moves. We are pleased that Megafon subscribers can take part in this prize drawing,” Pavel Panibratets, Megafon Sibir Head of R&D said.
For the chance to win the trip to LA, mobile users need to download the game “Maria Sharapova Tennis” and correctly answer three easy questions about Maria. All the details regarding the competition are available on http://sharapova.playfon.ru and wap-portal http://tennis.playfon.ru.
“This joint effort by I-play and PlayFon is another evidence of our strong cooperation in Russia. Under this action we managed to rally all mobile market players – game developers, content aggregators and carriers. “To LA with Maria Sharapova” is an unprecedented event in the Russian market of wireless entertainment. We are looking forward to announcing the winners,” Ilya Gorodetsky PlayFon Head of Relations added.
About PlayFon
PlayFon, the provider of wireless entertainment offers a wide range of services in Russia, UK, Sweden and Ukraine. PlayFon is a leader of Russian mobile game market. The company is listed among Top10 Russian content-providers. PlayFon was first to introduce Java and mophun games, video and ringtones in MP3 format in the Russian market of mobile content.
For additional information, please call +7 (095) 783-0525 or visit us at http://corp.playfon.com.
About I-play
I-play, the mobile games company, brings the best in mobile entertainment to a mobile gaming audience of over 600 million people via mobile operators, retail stores and online portals, including http://www.iplay.com/. As one of the world’s longest established and respected creators of mobile games, the I-play brand stands for quality and the best in mobile game development.
For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/
I-play is a trademark and trading name of Digital Bridges Limited.
The Grand Prize is a trip for two to Sony Ericsson WTA Championship presented by Porsche, which will be held in Los-Angeles in November this year. The winner and their guest will be flown to Los-Angeles where they will attend the tournament, supporting Russian sport icon Maria Sharapova, determined to repeat her triumph last year. The two runners up will win an LCD-TV and home-theater system each.
“As part of our drive to create mobile games for everyone, we are pleased to bring an athlete of huge, global appeal like Maria Sharapova to mobile gaming. The game will be simple to play but difficult to master, just like tennis itself,” said Paul Maglione, Senior Vice President of Publishing and Marketing of I-play.
Through PlayFon and I-play’s “To LA with Maria Sharapova!” promotion, over 90 million Russian subscribers will be able to participate, via key Russian operators MTS, Megafon, SMARTS and Baikalvestkom, amongst others. “Megafon places high emphasis on the development of VAS segment. We are positive that the future of wireless entertainment is with unconventional marketing moves. We are pleased that Megafon subscribers can take part in this prize drawing,” Pavel Panibratets, Megafon Sibir Head of R&D said.
For the chance to win the trip to LA, mobile users need to download the game “Maria Sharapova Tennis” and correctly answer three easy questions about Maria. All the details regarding the competition are available on http://sharapova.playfon.ru and wap-portal http://tennis.playfon.ru.
“This joint effort by I-play and PlayFon is another evidence of our strong cooperation in Russia. Under this action we managed to rally all mobile market players – game developers, content aggregators and carriers. “To LA with Maria Sharapova” is an unprecedented event in the Russian market of wireless entertainment. We are looking forward to announcing the winners,” Ilya Gorodetsky PlayFon Head of Relations added.
About PlayFon
PlayFon, the provider of wireless entertainment offers a wide range of services in Russia, UK, Sweden and Ukraine. PlayFon is a leader of Russian mobile game market. The company is listed among Top10 Russian content-providers. PlayFon was first to introduce Java and mophun games, video and ringtones in MP3 format in the Russian market of mobile content.
For additional information, please call +7 (095) 783-0525 or visit us at http://corp.playfon.com.
About I-play
I-play, the mobile games company, brings the best in mobile entertainment to a mobile gaming audience of over 600 million people via mobile operators, retail stores and online portals, including http://www.iplay.com/. As one of the world’s longest established and respected creators of mobile games, the I-play brand stands for quality and the best in mobile game development.
For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/
I-play is a trademark and trading name of Digital Bridges Limited.
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