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Earning Power to American Businessmen: Women Need You

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Corporate anthropologist Rachel Bondi says women in business need men to succeed and advocates the development of a co-sexual business climate to maximize results and profits
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September 11, 2005 (Press Release) -- DANA POINT, Calif., Aug. XX, 2005 — Earning Power, the nation’s only organization focusing on the inclusion of men in the development of women’s equality, launches to shatter the myth that women don’t need men to solve inequality-in-business issues. The organization challenges women and men to work together to address the growing wage gap and absence of women in business leadership positions.

“As a social movement, the dependence on the exclusivity of sisterhood has failed American businesswomen,” said Rachel Bondi, Earning Power founder and chief executive officer. “While we must respect the early successes of the movement, and the freedoms and rights it affords women today, key issues around workplace empowerment and pay equity will not be resolved until men are included in the solution.

“Traditional feminism was about a power shift,” Bondi said, “that has unfortunately led to a current version of alienating and criticizing men to get women ahead. Men responded with a defensive backlash. In the modern global business environment, there needs to be a new model in which women embrace the participation of men in their pursuit of empowerment, without power struggles. That model is co-sexuality.”

Bondi coined the term co-sexuality, or cooperative sexuality, to describe a state of equal rights for men and women in which the genders work together toward empowering each other. In a co-sexual business climate, neither gender belittles or mimics the other, but instead works together with respect and diverse skills, collaborating on strengths to create a tremendous increase in productivity.

“These issues don’t just affect women. They impact both genders. The wage gap issue, especially, is a problem that harms working families,” Bondi said.

For more information or to join the Earning Power community, visit www.earningpower.org.



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