WORLD TALK RADIO HIRES MEDIA EXPERT TO TAKE ON NEW LAUNCH

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 12, 2005 -- (San Diego, CA) October 12, 2005 - A new marketing and sales effort to accelerate the momentum of NEW AGE TALK & HEALTHY LIFE RADIO channel launches was announced today by World Talk Radio (WTR). The station confirmed the hiring of Michael D. Ratner as Director of Marketing and Promotions. The appointment brings forth the network's commitment to accelerating the adoption of its new format expansion and plans to launch a multi-channel communications platform in the near future.

Paul Johnston, Program Director commented "Ratner brings extensive direct marketing and broadcast industry experience to World Talk. He is considered in many circles to be the originator of the alternative radio format explosion and many direct media marketing innovations can be traced directly to him. He's exactly who we've been waiting to find."

Notably, Ratner who formerly published the Low Noise, a radio programming strategy newsletter in the 1980s gained further recognition in the 1990s managing national media for famed author and seminar speaker Anthony Robbins. In his new role, Ratner will develop programming ideas and oversee corporate marketing communication strategies including branding, advertising, public relations and events�with an intensified focus on driving demand and momentum for NEW AGE TALK, the network's latest format that Ratner specifically will ready for launch this October.

Ratner brings to World Talk Radio more than 25 years of broadcast marketing and business development experience having consulted with over 240 media outlets. He most recently headed Community Progress, where he facilitated leadership training for organizations and groups. He also founded the award winning PeaceConference.org a global provider of conflict resolution applications and management solutions. Previously, Ratner serves as an advisor to several NGOs and governmental agencies speaking most recently last November in London at the European Summit where he was the only featured American presenter.

�Mike will be instrumental in the company�s continued efforts to increase market share and revenue,� says Ed Keyes, network President. �Mike holds a proven track record in helping organizations with business models similar to ours achieve success. He has the expertise to help us capitalize on this tremendous market opportunity.�

About World Talk Radio (WTR) WTR is the leading US netcasting radio station. Internet broadcasting growth far exceeds satellite radio and the World Talk Radio platform enables online businesses to identify and engage the listener with multiple programming choices through live and archived selections, thereby enhancing the online experience. A number of future innovations are planned to offer listeners and advertisers the opportunity to increase the audience experience and enhance the station's overall performance.

Currently the World Talk Radio network's reach exceeds 3 million listeners whose accelerated audience growth demonstrates a continued level of high customer satisfaction using the World Talk Radio interface.

World Talk Radio (WTR) is headquartered in San Diego, CA.
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