Genesis Healthcare recently launched its redesigned and restructured corporate public website (http://www.genesishcc.com) built by end2end integration.
October 12, 2005 (Press Release) --
Genesis Healthcare, a $1.5 Billion company headquartered in Philadelphia, PA, wanted to strengthen their new brand via the web as well as have an easier way to provide more accurate and timely information to web visitors.
The new site consistently applies the new look of Genesis Healthcare. For example, multiple versions of the “apple of health” which symbolizes Genesis’s commitment to improving the lives they touch are placed within the web site to strengthen the consistency and power of the branding message.
The new site also has complete, searchable information and dedicated mini-sites for all 200+ facilities including beautiful photo galleries and panoramic movies. Patients and their family members can use and trust the web site to help them find the perfect Genesis facility for them.
end2end also built a custom Content Management System that makes it easy for Genesis Healthcare keep the web site fresh. A web programmer is no longer needed for every little change. A tiered approval process allows decentralized users to update content on their portion of the site quickly and safely. Visitors to the new site have confidence that they are reading accurate and timely information.
The new site consistently applies the new look of Genesis Healthcare. For example, multiple versions of the “apple of health” which symbolizes Genesis’s commitment to improving the lives they touch are placed within the web site to strengthen the consistency and power of the branding message.
The new site also has complete, searchable information and dedicated mini-sites for all 200+ facilities including beautiful photo galleries and panoramic movies. Patients and their family members can use and trust the web site to help them find the perfect Genesis facility for them.
end2end also built a custom Content Management System that makes it easy for Genesis Healthcare keep the web site fresh. A web programmer is no longer needed for every little change. A tiered approval process allows decentralized users to update content on their portion of the site quickly and safely. Visitors to the new site have confidence that they are reading accurate and timely information.
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