If your Web marketing strategy needs a face-lift, Melanie Broemsen, the Web Girl, is the expert to call.
October 14, 2005 (Press Release) --
If your Web marketing strategy needs a face-lift, Melanie Broemsen, the Web Girl, is the expert to call. A successful dot-commer who has planned successful Web strategies for companies ranging from Lodging.com to Goodyear Tire and Rubber, now Broemsen has created a new Web consulting firm, in collaboration with barry r. epstein associates, inc., that specializes in developing effective integrated Web marketing strategies.
What makes Broemsen’s approach unique is her philosophy that a truly successful online business requires the integration of marketing and public relations strategies, as well as search engine optimization and other Web marketing techniques. Using her extensive expertise in all these areas - a range of skill sets most Web marketers do not possess - Broemsen looks at the bigger picture and creates a plan that helps organizations differentiate themselves from the online competition.
“Ad agencies don’t always understand the finer points of effective search engine optimization. Frequently, SEO/Web companies don’t know how to integrate public relations and marketing communication strategies online,” says Broemsen. “We bring the best of both worlds to the table.”
Broemsen accomplishes this by first preparing an extensive custom Internet Marketing Research Report. The report includes a thorough Web site review, including a log file, content, technical and usability analysis, as well as an e analysis of the online competition. The outcome is a plan focused on the goals and message of the client and which generates measurable business growth.
According to Broemsen, many companies are on the right track - they just need some nip tucks in their strategy.
For example, one client had technical issues. Once corrected, Web sales surpassed catalog sales. Another increased sales 20 percent in six months by implementing an online PR campaign that better presented its message to potential customers.
“Our reports determine the deficiencies in the current marketing strategy, as well as discover new opportunities – the ones that position a company as a market leader on the Web – and put it all together in a step-by-step plan,” says Broemsen.
This can include recommendations ranging from improvements in programming or copy, to development of new features, such as blogs, RSS feeds and other interactive elements.
In addition to the reports, Broemsen offers the following services in conjunction with barry r, epstein associates, inc.:
• Search engine optimization
• PPC marketing
• Copywriting
• Web analytics
• Usability analysis
• SEO-friendly shopping carts
• Keyword research
• Web development
• Online PR
Melanie Broemsen is a graduate of Kent State University and has more than 10 years of experience in public relations, marketing and ecommerce. Broemsen began her career in Web marketing at Lodging.com where she led sales growth from $10 million to $40 million over 18 months. In addition to joining barry r. epstein associates, she is a partner in http://www.TodaysClassroom.com. Broemsen also worked on many accounts, including: DoctorSolve HealthCare Solutions, The Timken Company, JCrew, Moen and more.
For more information, call 561.852.0000 or email pr@publicrelations.nu.
What makes Broemsen’s approach unique is her philosophy that a truly successful online business requires the integration of marketing and public relations strategies, as well as search engine optimization and other Web marketing techniques. Using her extensive expertise in all these areas - a range of skill sets most Web marketers do not possess - Broemsen looks at the bigger picture and creates a plan that helps organizations differentiate themselves from the online competition.
“Ad agencies don’t always understand the finer points of effective search engine optimization. Frequently, SEO/Web companies don’t know how to integrate public relations and marketing communication strategies online,” says Broemsen. “We bring the best of both worlds to the table.”
Broemsen accomplishes this by first preparing an extensive custom Internet Marketing Research Report. The report includes a thorough Web site review, including a log file, content, technical and usability analysis, as well as an e analysis of the online competition. The outcome is a plan focused on the goals and message of the client and which generates measurable business growth.
According to Broemsen, many companies are on the right track - they just need some nip tucks in their strategy.
For example, one client had technical issues. Once corrected, Web sales surpassed catalog sales. Another increased sales 20 percent in six months by implementing an online PR campaign that better presented its message to potential customers.
“Our reports determine the deficiencies in the current marketing strategy, as well as discover new opportunities – the ones that position a company as a market leader on the Web – and put it all together in a step-by-step plan,” says Broemsen.
This can include recommendations ranging from improvements in programming or copy, to development of new features, such as blogs, RSS feeds and other interactive elements.
In addition to the reports, Broemsen offers the following services in conjunction with barry r, epstein associates, inc.:
• Search engine optimization
• PPC marketing
• Copywriting
• Web analytics
• Usability analysis
• SEO-friendly shopping carts
• Keyword research
• Web development
• Online PR
Melanie Broemsen is a graduate of Kent State University and has more than 10 years of experience in public relations, marketing and ecommerce. Broemsen began her career in Web marketing at Lodging.com where she led sales growth from $10 million to $40 million over 18 months. In addition to joining barry r. epstein associates, she is a partner in http://www.TodaysClassroom.com. Broemsen also worked on many accounts, including: DoctorSolve HealthCare Solutions, The Timken Company, JCrew, Moen and more.
For more information, call 561.852.0000 or email pr@publicrelations.nu.
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