Just like Letterman: New website gives top five reasons why small CPA firm marketing efforts can pay off handsomely in 2006. Are you a CPA who doesn’t believe in “CPA Firm Marketing?” Maybe you should
October 18, 2005 (Press Release) --
The troubles at the world’s largest CPA firms don’t seem to be going away anytime soon. Lawsuits, criminal indictments, federal watchdog scrutiny and shrinking client lists — all are contributing to a “CPA firm marketing nightmare” for what were once the behemoths of the consulting and accounting world.
But while woes continue to mount at the Big 4, a growing marketing bonanza is being reaped by the smaller CPA firms that have the right marketing plans and systems in place.
Small CPA firm marketing efforts need to focus on what the Big 4 are doing wrong and capitalize on their weaknesses. Things like fee increases of over 100% in the last 24 months, the Sarbanes-Oxley Act, rising client dissatisfaction, and the encroachment of non traditional firms (H&R Block) into what was once a sacrosanct sector of professional services are all having a profound impact on client perceptions of the CPA professional.
Patrick McEvoy of CPA Marketing Best Practices (www.cpamarketingbestpractices.com/blog/) cites five reasons why you need to “beef up” your small CPA firm marketing efforts going into 2006:
1. CPAs have always been susceptible to fee pressure. The Big 4 have raised rates more then 100% recently. Now is the time for your CPA firm marketing efforts to focus on value for money returns to the client.
2. Big 4 firms have not been able to provide attractive pricing models for all clients across their total client bases. These “gaps” open tremendous CPA firm marketing opportunities in specialty and “niche” services.
3. The Big 4 firms are focusing their marketing attention on large Fortune 500 companies. Small CPA firms to focus their marketing on the large “privately held” companies that don’t seem to hold the glamour attraction for the Big 4 that public companies do.
4. Clients are willing to switch. Grant Thornton, BDO, and RSM McGladrey have picked up 417 ex-big four clients according to a recent article in AccountingWeb. Your CPA firm marketing efforts are being received by an obviously receptive audience right now.
5. Aim some of your CPA firm marketing budget at the small business owners in your area. A lot of these firms are clients of the Big 4. Discuss their recent bills from their Big 4 firm. Show them how you can do better.
All in all, make your CPA firm marketing efforts more personable. The biggest weakness of the Big 4 has been their arrogance. Now’s your chance to capitalize on your strengths.
Proven integrity and friendliness. Put that in your CPA firm marketing plan and watch things soar in 2006.
For more information about CPA firm marketing best practices and how to ramp up your firm’s growth, go to www.cpamarketingbestpractices.com or call (519) 752-2669.
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But while woes continue to mount at the Big 4, a growing marketing bonanza is being reaped by the smaller CPA firms that have the right marketing plans and systems in place.
Small CPA firm marketing efforts need to focus on what the Big 4 are doing wrong and capitalize on their weaknesses. Things like fee increases of over 100% in the last 24 months, the Sarbanes-Oxley Act, rising client dissatisfaction, and the encroachment of non traditional firms (H&R Block) into what was once a sacrosanct sector of professional services are all having a profound impact on client perceptions of the CPA professional.
Patrick McEvoy of CPA Marketing Best Practices (www.cpamarketingbestpractices.com/blog/) cites five reasons why you need to “beef up” your small CPA firm marketing efforts going into 2006:
1. CPAs have always been susceptible to fee pressure. The Big 4 have raised rates more then 100% recently. Now is the time for your CPA firm marketing efforts to focus on value for money returns to the client.
2. Big 4 firms have not been able to provide attractive pricing models for all clients across their total client bases. These “gaps” open tremendous CPA firm marketing opportunities in specialty and “niche” services.
3. The Big 4 firms are focusing their marketing attention on large Fortune 500 companies. Small CPA firms to focus their marketing on the large “privately held” companies that don’t seem to hold the glamour attraction for the Big 4 that public companies do.
4. Clients are willing to switch. Grant Thornton, BDO, and RSM McGladrey have picked up 417 ex-big four clients according to a recent article in AccountingWeb. Your CPA firm marketing efforts are being received by an obviously receptive audience right now.
5. Aim some of your CPA firm marketing budget at the small business owners in your area. A lot of these firms are clients of the Big 4. Discuss their recent bills from their Big 4 firm. Show them how you can do better.
All in all, make your CPA firm marketing efforts more personable. The biggest weakness of the Big 4 has been their arrogance. Now’s your chance to capitalize on your strengths.
Proven integrity and friendliness. Put that in your CPA firm marketing plan and watch things soar in 2006.
For more information about CPA firm marketing best practices and how to ramp up your firm’s growth, go to www.cpamarketingbestpractices.com or call (519) 752-2669.
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