Automarks www.automarks.com , unveils its new fall direct mail promotions. In a time of horrible auto sales for domestic dealers, Automarks clients are jumping for joy
October 24, 2005 (Press Release) --
Automarks President and CEO, Steven Vetter, announced today that it will be releasing a cure for sagging auto sales. Automarks www.automarks.com , unveils its new fall direct mail promotions. In a time of horrible auto sales for domestic dealers, Automarks clients are jumping for joy.
US domestic auto sales have come to a screeching halt according to Automotive News Magazine. “There are a lot of dealers out there that simply aren’t selling cars and they don’t see it getting any better.” Dealers across that nation are feeling the after shock of Employee pricing where most of the domestic lines offered the largest discounts in over 20 years. Now dealers are low on inventory but the biggest problem is that the consumers are just not coming in.
Vetter, a 9 year veteran of the GM dealership world said, “When this whole program hit I sat down and wrote a letter to GM stating that they were making the biggest mistake of their marketing life. You can’t go out and show consumers, what your actual cost is on vehicles, scream that for 3 months with $12,000 discounts and then turn around and say we are taking all that away. Now we are going to make you pay more for the same vehicles, but it is “value pricing”, a consumer friendly approach. This is the biggest joke I have ever heard and all the domestics are going to force several dealerships out of business.”
Vetter said that he is already seeing it now. Dealerships that were use to selling 150 vehicles a month have screeched to less that half of that. He also states that if it weren’t for used vehicles, many of these dealers would be selling nothing.
Automarks has launched a huge direct mail campaign that dealers are singing the praises of during these tough times. Dealers that have been searching for an answer have apparently found it. Automarks combines a huge local event, with an auction style atmosphere. According to Vetter, direct marketing and direct mail are the dealer’s only choice right now.
Vetter said, “Any dealer that is spending money on newspaper advertising is a flat out idiot. I don’t have a better way to say it. Newspapers have been on a twenty year decline and are hurting. Besides a dealer’s target customer is 23 – 49 years of age. The average daily reader of newspapers in the US is 55 years old. That’s kind of like trying to sell hamburgers at a PITA convention.”
Vetter also pointed out that Federated Department Stores are pulling away from newspapers. They make up 2% of the entire newspaper revenue and are ramping up their direct mail campaigns.
www.automarks.com is the Automarks main web site and dealers are flooding to it for orders of the new direct mail program. Apparently the cure been found for the common cold and Automarks has it.
US domestic auto sales have come to a screeching halt according to Automotive News Magazine. “There are a lot of dealers out there that simply aren’t selling cars and they don’t see it getting any better.” Dealers across that nation are feeling the after shock of Employee pricing where most of the domestic lines offered the largest discounts in over 20 years. Now dealers are low on inventory but the biggest problem is that the consumers are just not coming in.
Vetter, a 9 year veteran of the GM dealership world said, “When this whole program hit I sat down and wrote a letter to GM stating that they were making the biggest mistake of their marketing life. You can’t go out and show consumers, what your actual cost is on vehicles, scream that for 3 months with $12,000 discounts and then turn around and say we are taking all that away. Now we are going to make you pay more for the same vehicles, but it is “value pricing”, a consumer friendly approach. This is the biggest joke I have ever heard and all the domestics are going to force several dealerships out of business.”
Vetter said that he is already seeing it now. Dealerships that were use to selling 150 vehicles a month have screeched to less that half of that. He also states that if it weren’t for used vehicles, many of these dealers would be selling nothing.
Automarks has launched a huge direct mail campaign that dealers are singing the praises of during these tough times. Dealers that have been searching for an answer have apparently found it. Automarks combines a huge local event, with an auction style atmosphere. According to Vetter, direct marketing and direct mail are the dealer’s only choice right now.
Vetter said, “Any dealer that is spending money on newspaper advertising is a flat out idiot. I don’t have a better way to say it. Newspapers have been on a twenty year decline and are hurting. Besides a dealer’s target customer is 23 – 49 years of age. The average daily reader of newspapers in the US is 55 years old. That’s kind of like trying to sell hamburgers at a PITA convention.”
Vetter also pointed out that Federated Department Stores are pulling away from newspapers. They make up 2% of the entire newspaper revenue and are ramping up their direct mail campaigns.
www.automarks.com is the Automarks main web site and dealers are flooding to it for orders of the new direct mail program. Apparently the cure been found for the common cold and Automarks has it.
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