Women now have their own special place to learn about car buying --- an online resource, carbuyher.com, is the new voice for the female auto consumer.
November 14, 2005 (Press Release) --
Atlanta, GA -------October 14, 2005 -------For every woman that is challenged by the thought of car shopping or going to a dealership, there is carbuyher.com, an online automotive resource designed to help female auto consumers locate women-friendly dealers in their area and become more knowledgeable about car buying.
Launched in October, just one month after new car models were introduced and two years from the date the idea was conceived, carbuyher.com warns BuyHers to Beware with lead-in articles like Timing Your Purchase, We’ll Pay Off Your Trade, and VIN Cloning, which helps women understand the dynamics of trade-ins, how to get a better deal when car buying, and how to look out for vehicle theft, along with an article on how women can use their Car-isma by Leveraging Their Sex Appeal When Buying a Car.
In addition to articles, the site hosts: checklists including What You Should Know Before Going to a Dealership and Things You Need to Have Before You Service Your Car; stories from women about their cars; car symbolism and personal connections women have to their cars; online resources and tools; the Car-Buy-He Male Expert, and an upcoming personal showroom, all stamped with woman-friendly approval.
“What we really want to do is educate women. Fifty percent of women are buying new cars and forty-eight percent are buying used cars. Woman, both single and married are handling the majority of their own car maintenance; For these reasons we felt it was time women had not only a resource, but an advocate in the industry,” says Sheronde Glover, Founder and Site Editor. We consider ourselves the new voice for the female auto consumer because we talk to her, relate to her, and are her. Women that come to our site can get information and feel comfortable.”
In addition to educational services for women, carbuyher.com is working with select dealerships that are interested in investing in educating and building better relationships with female consumers. “Women often feel mistreated at dealerships and that’s unfortunate. Car-Buy-Her has developed the Woman Friendly Seal of Approval Program, a unique advertising program for dealers that want to take steps to connect more effectively with women,” Glover shares.
Women needing information on car buying or those wanting to share a car buying experience, can visit online at www.carbuyher.com.
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Launched in October, just one month after new car models were introduced and two years from the date the idea was conceived, carbuyher.com warns BuyHers to Beware with lead-in articles like Timing Your Purchase, We’ll Pay Off Your Trade, and VIN Cloning, which helps women understand the dynamics of trade-ins, how to get a better deal when car buying, and how to look out for vehicle theft, along with an article on how women can use their Car-isma by Leveraging Their Sex Appeal When Buying a Car.
In addition to articles, the site hosts: checklists including What You Should Know Before Going to a Dealership and Things You Need to Have Before You Service Your Car; stories from women about their cars; car symbolism and personal connections women have to their cars; online resources and tools; the Car-Buy-He Male Expert, and an upcoming personal showroom, all stamped with woman-friendly approval.
“What we really want to do is educate women. Fifty percent of women are buying new cars and forty-eight percent are buying used cars. Woman, both single and married are handling the majority of their own car maintenance; For these reasons we felt it was time women had not only a resource, but an advocate in the industry,” says Sheronde Glover, Founder and Site Editor. We consider ourselves the new voice for the female auto consumer because we talk to her, relate to her, and are her. Women that come to our site can get information and feel comfortable.”
In addition to educational services for women, carbuyher.com is working with select dealerships that are interested in investing in educating and building better relationships with female consumers. “Women often feel mistreated at dealerships and that’s unfortunate. Car-Buy-Her has developed the Woman Friendly Seal of Approval Program, a unique advertising program for dealers that want to take steps to connect more effectively with women,” Glover shares.
Women needing information on car buying or those wanting to share a car buying experience, can visit online at www.carbuyher.com.
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