My Summary
December 9, 2005 (Press Release) --
FOR IMMEDIATE RELEASE
12/7/2005
My Headline
The headline should capture your ideal readers' attention and include your best keyword.
My Summary - ex. - Your company Name and Your Partner's Company Name Have Form A Strategic Partnership To Provide ________. Keep in mind the summary should arouse curiosity in the reader to read the rest of your press release. It is very important to make it interesting and not dull.
City, State - date - Intro statement
The intro statement should read like a story and begin to answer who, what, when, why, and how. DON'T pitch your company here. At the first "whiff" of a pitch people are going to be turned from your release.
Instead of pitching you should continue to "tease" the reader into wanting to find out more information by visiting your website or contacting you.
You can start with a quotation or a statement that gets attention. It should speak to a hot-button that the media can quickly begin to picture for a story... or give other readers an intriguing story so they want to learn more about you on your website.
Expand on your intro statement.
You can include quotes or a statements here to add news value. Statistics are also useful, but should be simple and to the point.
Explain what the partnership provides
Tell how your new partnership will benefit the public. Keep in mind that reporters are looking to inform their readers and so you should be sure to let them know how your partnership is going to achieve this goal.
Explain why the partnership was formed.
Keep this short and keep in mind what it will do for the public. Quotes from people from both companies fit well here.
Briefly describe your company
Then, call to action with... For more information regarding the new strategic partnership please visit our website at: http://www.YourSite.com or call (555) 555-5555.
Briefly describe your partner company
Important Note: It is important to include the website URL that you want ranked at least 1 time in your body and at least twice for the entire release.
For More Information Contact:
Your Company Name _________________________ Partner Company Name
dummy ________________________________ First Name Last Name
Title _____________________________________ Title
dummydecoy@gmail.com ________________________________ email address
Dummy Inc _______________________________ Your Website
(555) 555-5555 ____________________________ (555) 555-5555
FOR IMMEDIATE RELEASE
12/7/2005
My Headline
The headline should capture your ideal readers' attention and include your best keyword.
My Summary - ex. - Your company Name and Your Partner's Company Name Have Form A Strategic Partnership To Provide ________. Keep in mind the summary should arouse curiosity in the reader to read the rest of your press release. It is very important to make it interesting and not dull.
City, State - date - Intro statement
The intro statement should read like a story and begin to answer who, what, when, why, and how. DON'T pitch your company here. At the first "whiff" of a pitch people are going to be turned from your release.
Instead of pitching you should continue to "tease" the reader into wanting to find out more information by visiting your website or contacting you.
You can start with a quotation or a statement that gets attention. It should speak to a hot-button that the media can quickly begin to picture for a story... or give other readers an intriguing story so they want to learn more about you on your website.
Expand on your intro statement.
You can include quotes or a statements here to add news value. Statistics are also useful, but should be simple and to the point.
Explain what the partnership provides
Tell how your new partnership will benefit the public. Keep in mind that reporters are looking to inform their readers and so you should be sure to let them know how your partnership is going to achieve this goal.
Explain why the partnership was formed.
Keep this short and keep in mind what it will do for the public. Quotes from people from both companies fit well here.
Briefly describe your company
Then, call to action with... For more information regarding the new strategic partnership please visit our website at: http://www.YourSite.com or call (555) 555-5555.
Briefly describe your partner company
Important Note: It is important to include the website URL that you want ranked at least 1 time in your body and at least twice for the entire release.
For More Information Contact:
Your Company Name _________________________ Partner Company Name
dummy ________________________________ First Name Last Name
Title _____________________________________ Title
dummydecoy@gmail.com ________________________________ email address
Dummy Inc _______________________________ Your Website
(555) 555-5555 ____________________________ (555) 555-5555
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