MindComet gives GMC and SPEED fans a holiday campaign they can sink their teeth into—from 50 pounds of chili to a year supply of pizza, to cheese dogs and racks of ribs, all on RaceFanWishList.com.
December 13, 2005 (Press Release) --
ORLANDO, FL MindComet gives GMC and SPEED fans a holiday campaign they can sink their teeth into—from 50 pounds of chili to a year supply of pizza, to cheese dogs and racks of ribs. Designed to break through the holiday promotional clutter and drive product sales in an innovative fashion, RaceFanWishList.com gives gear heads and race fans alike the opportunity to create, send to a friend, and win their ultimate wish list.
“When consumers see tools, cars, and red ribbon specials, brands can easily become caught in the holiday clutter, making it increasingly difficult to differentiate from their competitors,” commented Edward Murphy, President and CEO of MindComet. “But when they see 50 pounds of beef jerky or a year supply of nacho chips, assorted cookies and cheese dogs integrated within traditional wish list items, you capture their attention through unconventional marketing.” MindComet designed the campaign to further discover consumer preferences and compile data for the automotive industry.
RaceFanWishList.com gives players a start of 10,000 points to navigate through the site, adding items anywhere from traditional racing gear and tailgating equipment, to unconventional food and beverages, each worth individual points. A viral element added within the campaign encourages players to send their list to friends. With each referral, participants receive an extra entry into the final drawing. RaceFanWishList.com is expected to attract racing fans all over the nation to log on to the site, showcased with the GMC and SPEED brands, throughout the following holiday weeks.
Launched in late November, the promotion jump started into overdrive by sending an email to current SPEED fans and has quickly established a double opt-in rate for future communications for the partnering companies. The database of names, listing tailored preferences, may be used by GMC and SPEED for future marketing initiatives, including driving product sales through email. “MindComet's efforts continue to help us to build stronger relationships with our customers by using their expertise and the benefits attributed to their Brandmail email marketing services,” commented Mark Mitchell, Director of SPEED. RaceFanWishList.com is one of many campaigns the company is currently launching for Fortune 1000 clients, using innovative interactive marketing techniques to establish and build stronger customer relationships.
“When consumers see tools, cars, and red ribbon specials, brands can easily become caught in the holiday clutter, making it increasingly difficult to differentiate from their competitors,” commented Edward Murphy, President and CEO of MindComet. “But when they see 50 pounds of beef jerky or a year supply of nacho chips, assorted cookies and cheese dogs integrated within traditional wish list items, you capture their attention through unconventional marketing.” MindComet designed the campaign to further discover consumer preferences and compile data for the automotive industry.
RaceFanWishList.com gives players a start of 10,000 points to navigate through the site, adding items anywhere from traditional racing gear and tailgating equipment, to unconventional food and beverages, each worth individual points. A viral element added within the campaign encourages players to send their list to friends. With each referral, participants receive an extra entry into the final drawing. RaceFanWishList.com is expected to attract racing fans all over the nation to log on to the site, showcased with the GMC and SPEED brands, throughout the following holiday weeks.
Launched in late November, the promotion jump started into overdrive by sending an email to current SPEED fans and has quickly established a double opt-in rate for future communications for the partnering companies. The database of names, listing tailored preferences, may be used by GMC and SPEED for future marketing initiatives, including driving product sales through email. “MindComet's efforts continue to help us to build stronger relationships with our customers by using their expertise and the benefits attributed to their Brandmail email marketing services,” commented Mark Mitchell, Director of SPEED. RaceFanWishList.com is one of many campaigns the company is currently launching for Fortune 1000 clients, using innovative interactive marketing techniques to establish and build stronger customer relationships.
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