Kopi Luwak Promotion

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 13, 2005 -- �Don�t Serve Me That Sh**!!�
Kopi Luwak Promotion

-For Immediate Release-

Sanur � Bali, December 2005� For an entire month Hotel Sanur Beach (in co-operation with Bali Orchid Garden) will hold a rather unusual coffee promotion scheduled to commence on 15th December 2005.

Kopi Luwak, as it is locally known, is the world�s rarest and of course most expensive coffee. What makes this particular blend so special is the unique process that the actual bean goes through before they make their way to the coffee lover�s cup.

In the coffee plantations of Sumatra, Sulawesi and Bali exists an indigenous tree dwelling marsupial called the Common Palm Civet or Luwak. This canny creature roams the plantations and feasts on the ripest, reddest coffee cherries. However, the Luwak is unable to digest the coffee beans and they are deposited on the floor of the jungle mixed with other excretion. Local plantation workers eagerly sift thorough this waste matter to gather the beans which have gone through the most amazing fermentation process aided by the stomach acids of the Luwak. And this is how this rare coffee reaches the global market for caffeine connoisseurs.

Experts describe Kopi Luwak as a heavy bodied coffee with a unique aroma and unusual flavour that has a slight caramel/chocolate taste. During this exclusive promotion at Hotel Sanur Beach, guests will have the opportunity to sample and learn more about the world�s most exotic coffee. A stand will be located on the property adjacent to the Bamboo Beach Bar serving Kopi Luwak from midday until 6.00pm daily.

General Manager of Hotel Sanur Beach, Mr. Christoph Voegeli comments; �Kopi Luwak is a coffee delicacy that is authentic only to Indonesia. Through this promotion we hope to educate guests about this truly unique blend. And who knows, they�ll probably even develop a liking for this sh** inspired coffee!�


PS: On the attached picture you see a staged situation with the General Manager Mr. Christoph Voegeli harvesting the precious product