Dubai Convention Bureau bidding for global conferences and conventions until the year 2020
December 25, 2005 (Press Release) --
The Dubai Convention Bureau (DCB) and the Dubai Department of Tourism and Commerce Marketing (DTCM) have taken the aggressive promotional and marketing drive a step further with the selection of Janet Sealy Partnership (JSP) to market Dubai as a Meetings, Incentives, Conferences and Exhibitions (MICE) destination in Europe.
The UK-based company was chosen from four organizations short-listed for the coveted project. The agreement was signed by DTCM Director General, Mr. Khalid A. bin Sulayem, and Ms. Janet Sealy, Partner of Janet Sealy Partnership, in the presence of the DTCM Director Operations and Marketing, Mr. Mohammed Khamis bin Hareb, and Director of Dubai Convention Bureau, Mr. Awadh Seghayer Al Ketbi.
Mr. bin Sulayem along with Mr. Awadh Seghayer Al Ketbi, held discussions with the short-listed companies in the UK recently before finalizing the agreement with Janet Sealy Partnership.
The Janet Sealy Partnership’s (JSP) portfolio of clients includes Melbourne Convention and Visitors’ Bureau and Melbourne Exhibition & Convention Centre and The Greater Vancourver Convention & Visitors Bureau.
It has been response for the European hosted-buyer programmes to the AIME (Asia-Pacific Incentive and Meetings Expo) for the past 10 years. The company has also done projects for the Istanbul Convention and Visitors’ Bureau, the Greater Glasgow Convention Bureau and the Scottish International Convention and Exhibition Centre.
Mr. bin Sulayem said: “The arrangement will go a long way in our efforts to market Dubai as a MICE destination of choice. Europe has been a major source market for Dubai’s fast-growing tourism industry and we consider it still holds immense potential for growth, especially in the conferences and conventions sector.”
Mr. Awadh said: “We have succeeded in promoting Dubai in the incentives market and as an events destination of choice. We are preparing ourselves to secure enough business for the future. The new arrangement will contribute towards achieving the goals we have set for ourselves. We are bidding for conferences and conventions until the year 2020 keeping in mind the infrastructure and facilities that the emirate will have during this period.”
In a recent report, the International Congress and Convention Association (ICCA) said Europe had the largest global market share in 2004 with 60%.
The DTCM officially announced the opening of Dubai Convention Bureau (DCB) on 31st March 2003 to meet the growing demand of the MICE industry. It supports all the convention hotels and venues of Dubai by marketing their facilities regionally as well as internationally and bids on behalf of Dubai at the international events.
DCB has been a member of International Congress and Convention Association (ICCA) since April 2003.
Dubai is also one of the eight members of the BestCities, the world’s first and only convention bureau alliance. Its other members are Boston, Copenhagen, Edinburgh, Melbourne, Vancouver, Cape Town, San Juan and Singapore.
-End-
For Further information or assistance, please contact:
BIZ COM - ‘For PRoactive Communications’
P.O. Box 48889, Dubai - UAE
Tel: +971 4 332-0888
Fax: +971 4 332-0999
Email: info@bizcom.ae
The UK-based company was chosen from four organizations short-listed for the coveted project. The agreement was signed by DTCM Director General, Mr. Khalid A. bin Sulayem, and Ms. Janet Sealy, Partner of Janet Sealy Partnership, in the presence of the DTCM Director Operations and Marketing, Mr. Mohammed Khamis bin Hareb, and Director of Dubai Convention Bureau, Mr. Awadh Seghayer Al Ketbi.
Mr. bin Sulayem along with Mr. Awadh Seghayer Al Ketbi, held discussions with the short-listed companies in the UK recently before finalizing the agreement with Janet Sealy Partnership.
The Janet Sealy Partnership’s (JSP) portfolio of clients includes Melbourne Convention and Visitors’ Bureau and Melbourne Exhibition & Convention Centre and The Greater Vancourver Convention & Visitors Bureau.
It has been response for the European hosted-buyer programmes to the AIME (Asia-Pacific Incentive and Meetings Expo) for the past 10 years. The company has also done projects for the Istanbul Convention and Visitors’ Bureau, the Greater Glasgow Convention Bureau and the Scottish International Convention and Exhibition Centre.
Mr. bin Sulayem said: “The arrangement will go a long way in our efforts to market Dubai as a MICE destination of choice. Europe has been a major source market for Dubai’s fast-growing tourism industry and we consider it still holds immense potential for growth, especially in the conferences and conventions sector.”
Mr. Awadh said: “We have succeeded in promoting Dubai in the incentives market and as an events destination of choice. We are preparing ourselves to secure enough business for the future. The new arrangement will contribute towards achieving the goals we have set for ourselves. We are bidding for conferences and conventions until the year 2020 keeping in mind the infrastructure and facilities that the emirate will have during this period.”
In a recent report, the International Congress and Convention Association (ICCA) said Europe had the largest global market share in 2004 with 60%.
The DTCM officially announced the opening of Dubai Convention Bureau (DCB) on 31st March 2003 to meet the growing demand of the MICE industry. It supports all the convention hotels and venues of Dubai by marketing their facilities regionally as well as internationally and bids on behalf of Dubai at the international events.
DCB has been a member of International Congress and Convention Association (ICCA) since April 2003.
Dubai is also one of the eight members of the BestCities, the world’s first and only convention bureau alliance. Its other members are Boston, Copenhagen, Edinburgh, Melbourne, Vancouver, Cape Town, San Juan and Singapore.
-End-
For Further information or assistance, please contact:
BIZ COM - ‘For PRoactive Communications’
P.O. Box 48889, Dubai - UAE
Tel: +971 4 332-0888
Fax: +971 4 332-0999
Email: info@bizcom.ae
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