We'll be able to tell what type of person is there, if they're male or female and if they wear a certain brand name clothing. and report all of this data back to the advertiser electronically.
December 29, 2005 (Press Release) --
Emerging Technology Lets LCD Screens Report Viewer Data To Advertisers
NIAGARA FALLS - ONTARIO. When Dale Scott Marion began his career in advertising, he was a mere 19 years of age. The question that haunted him throughout his career was one that his clients asked him over and over. So much so that Marion has made his life's (so far) work the pursuit of the exacting of a solution to answer this ever common frustration amongst advertisers.
"How can I be 100% sure someone saw my ad." The question resonates in hundreds of thousands of business owners and marketers heads alike. At first Dale brought to life a 3D Holographic display system called HOLO FX. (http://www.holofx.com) the solution was to create a display so unique and original, with the ability to view 3D content without the se of special glasses. So in essense anyone being displayed on it would just assume they were being seen.
But that wasn't enough. Advertisers still complained they didn't know for sure whether they were being seen or not. So in mid 2005 Marion submitted his patent applications for a new technology. A tracking apparatus and system that could report back to the advertiser when someone was standing in front of the screen. In early July the patent application was accepted by the USPTO and Marion began work on prototyping the "OneSmart System" http://www.onesmart.ca. Within 2 months a working prototype was up, in a location and displaying paid advertising customers. Since the prototype, Marions company has since built 4 new screens and have secured locations to deploy each in 2005.
"It's quite an exciting technology," Marion told reporters, "But it's far from complete, so far we can tell advertisers that there is a warm body in front of the screen. Soon, we'll be able to tell what type of person is there, if they're male or female, how tall they are, if they wear glasses or not, if they die their hair or if they wear a certain brand name clothing."
Marion admits he likes hearing the once dreaded question now, and says "impression and hit counting don't just apply to the internet anymore." Marion plans on licensing the technology to small to medium sized media companies, as well, OneSmart is building franchise territories to license to private business owners and opportunists alike, with a new location now opening in Phoenix Arizona.
NIAGARA FALLS - ONTARIO. When Dale Scott Marion began his career in advertising, he was a mere 19 years of age. The question that haunted him throughout his career was one that his clients asked him over and over. So much so that Marion has made his life's (so far) work the pursuit of the exacting of a solution to answer this ever common frustration amongst advertisers.
"How can I be 100% sure someone saw my ad." The question resonates in hundreds of thousands of business owners and marketers heads alike. At first Dale brought to life a 3D Holographic display system called HOLO FX. (http://www.holofx.com) the solution was to create a display so unique and original, with the ability to view 3D content without the se of special glasses. So in essense anyone being displayed on it would just assume they were being seen.
But that wasn't enough. Advertisers still complained they didn't know for sure whether they were being seen or not. So in mid 2005 Marion submitted his patent applications for a new technology. A tracking apparatus and system that could report back to the advertiser when someone was standing in front of the screen. In early July the patent application was accepted by the USPTO and Marion began work on prototyping the "OneSmart System" http://www.onesmart.ca. Within 2 months a working prototype was up, in a location and displaying paid advertising customers. Since the prototype, Marions company has since built 4 new screens and have secured locations to deploy each in 2005.
"It's quite an exciting technology," Marion told reporters, "But it's far from complete, so far we can tell advertisers that there is a warm body in front of the screen. Soon, we'll be able to tell what type of person is there, if they're male or female, how tall they are, if they wear glasses or not, if they die their hair or if they wear a certain brand name clothing."
Marion admits he likes hearing the once dreaded question now, and says "impression and hit counting don't just apply to the internet anymore." Marion plans on licensing the technology to small to medium sized media companies, as well, OneSmart is building franchise territories to license to private business owners and opportunists alike, with a new location now opening in Phoenix Arizona.
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