Anderson Analytics Appoints Jesse Chen to Lead
Anderson’s Youth Vertical “GenX2Z”
January 7, 2006 (Press Release) --
Stamford, CT—January 9, 2006— Anderson Analytics (www.andersonanalytics.com), a leading market research consultancy, announced today that experienced technologist and youth marketer Jesse Chen has joined the company to run Anderson’s Youth Vertical. As an entrepreneur in the educational publishing industry, Jesse has successfully marketed his work to youth, and he is an experienced manager, designer and marketer with extensive new media as well as traditional print marketing knowledge.
“Jesse brings us an impressive level of marketing experience, technology understanding and credibility among the critical youth vertical. He literally raises the bar in terms of how we listen, understand and respond to the needs of the market. He is one of the smartest, most talented people I’ve had the pleasure to work with,” said Tom Anderson, Managing Partner, Anderson Analytics.
Jesse is the creative source behind the Federal Reserve Bank of New York’s new educational booklet campaign aimed at high school and University students. Previously, at GE’s edgelab Jesse performed pricing analysis for GE Healthcare and was recognized for his outstanding work which reflects one of GE's core values. In this capacity, he applied statistical analysis and formulated pricing strategy. Prior to that, Jesse was a Marketing Manager at electronic database publisher, SoftLine Information. At SoftLine, Jesse developed segmentation strategy, managed the corporate branding effort and specialized in marketing strategy and segmentation for the K-12 market. Jesse has an MBA with honors from the University of Connecticut.
"In just a short time Anderson Analytics has generated tremendous momentum," said Chen."I look forward to helping the company build its Youth Market segment and bringing deep smarts and bottom line results to our clients.”
About Anderson Analytics
Anderson Analytics is a full service market research consultancy, providing quantitative and qualitative solutions. At Anderson Analytics we help solve challenging marketing problems and discover hidden opportunities. We combine the efficiencies and business experience found in large research firms with the rigorous methodological understanding from academia with the enthusiasm and creativity found only in smaller firms. Helping clients achieve a significantly better return on marketing investment is our main goal. For more information, please see www.andersonanalytics.com.
Search: Six Sigma, SPSS, SAS, data mining, text mining, tween, teen, college, gen x, geny, genz, deep smarts, management consulting, marketing research, travel, tourism, hospitality, CRM, finance, AMA, ESOMAR, www.genx2z.com
“Jesse brings us an impressive level of marketing experience, technology understanding and credibility among the critical youth vertical. He literally raises the bar in terms of how we listen, understand and respond to the needs of the market. He is one of the smartest, most talented people I’ve had the pleasure to work with,” said Tom Anderson, Managing Partner, Anderson Analytics.
Jesse is the creative source behind the Federal Reserve Bank of New York’s new educational booklet campaign aimed at high school and University students. Previously, at GE’s edgelab Jesse performed pricing analysis for GE Healthcare and was recognized for his outstanding work which reflects one of GE's core values. In this capacity, he applied statistical analysis and formulated pricing strategy. Prior to that, Jesse was a Marketing Manager at electronic database publisher, SoftLine Information. At SoftLine, Jesse developed segmentation strategy, managed the corporate branding effort and specialized in marketing strategy and segmentation for the K-12 market. Jesse has an MBA with honors from the University of Connecticut.
"In just a short time Anderson Analytics has generated tremendous momentum," said Chen."I look forward to helping the company build its Youth Market segment and bringing deep smarts and bottom line results to our clients.”
About Anderson Analytics
Anderson Analytics is a full service market research consultancy, providing quantitative and qualitative solutions. At Anderson Analytics we help solve challenging marketing problems and discover hidden opportunities. We combine the efficiencies and business experience found in large research firms with the rigorous methodological understanding from academia with the enthusiasm and creativity found only in smaller firms. Helping clients achieve a significantly better return on marketing investment is our main goal. For more information, please see www.andersonanalytics.com.
Search: Six Sigma, SPSS, SAS, data mining, text mining, tween, teen, college, gen x, geny, genz, deep smarts, management consulting, marketing research, travel, tourism, hospitality, CRM, finance, AMA, ESOMAR, www.genx2z.com
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