January 11, 2006 (Press Release) --
Jonathan Levine, Director of Business Development
Los Angeles - Jonathan Levine has been hired as Director, Business Development for Brand Sense Partners, a leading business development firm based in Los Angeles. Jon is responsible for the development and execution of brand extension strategies for our large client brands and BSP special projects
Prior to joining Brand Sense, Jon was an Associate at C.P. Eaton & Associates, where he was primarily responsible for origination, screening and due diligence of private equity funds and raising capital for investments managers. Jon has also worked with Credit Suisse First Boston’s private equity division where his group was responsible for managing more than $5 billion of capital on behalf of CSFB and its clients.
Jon received a Masters of Business Administration from the UCLA Anderson School of Management and Bachelor of Arts degree from Colgate University.
About Brand Sense Partners
Brand Sense Partners is an integrated marketing and business development company specializing in brand equity evaluation, brand development, brand extension strategies and the identification and establishment of new businesses. The Brand Sense mission is to continually seek innovative ways to build long term brand equity and revenue on behalf of our clients. The company represents a broad range of clients in the sports, entertainment, automotive, retail, fashion, packaged goods and technology industries. Brand Sense Marketing is headquartered in Los Angeles. For more information on Brand Sense Partners, visit www.brand-sense.com.
Los Angeles - Jonathan Levine has been hired as Director, Business Development for Brand Sense Partners, a leading business development firm based in Los Angeles. Jon is responsible for the development and execution of brand extension strategies for our large client brands and BSP special projects
Prior to joining Brand Sense, Jon was an Associate at C.P. Eaton & Associates, where he was primarily responsible for origination, screening and due diligence of private equity funds and raising capital for investments managers. Jon has also worked with Credit Suisse First Boston’s private equity division where his group was responsible for managing more than $5 billion of capital on behalf of CSFB and its clients.
Jon received a Masters of Business Administration from the UCLA Anderson School of Management and Bachelor of Arts degree from Colgate University.
About Brand Sense Partners
Brand Sense Partners is an integrated marketing and business development company specializing in brand equity evaluation, brand development, brand extension strategies and the identification and establishment of new businesses. The Brand Sense mission is to continually seek innovative ways to build long term brand equity and revenue on behalf of our clients. The company represents a broad range of clients in the sports, entertainment, automotive, retail, fashion, packaged goods and technology industries. Brand Sense Marketing is headquartered in Los Angeles. For more information on Brand Sense Partners, visit www.brand-sense.com.

Jonathan Levine named Director of Business Development for Brand Sense Partners
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