Cathy Parks named Senior Director of Retail Business Development for Brand Sense Partners
January 11, 2006 (Press Release) --
Cathy Parks, Senior Director of Retail Business Development
Los Angeles - Cathy Parks has been hired as Senior Director of Retail Business Development for Brand Sense Partners, a leading business development firm based in Los Angeles. Cathy is responsible for assisting Brand Sense Partners’ clients in the promotion and expansion of the retail presence of their licensee’s products
Prior to joining Brand Sense Partners, Cathy served as EVP of Sales for Charisma Brands where she was responsible for growing existing customers and opening new channels of distribution for Marie Osmond’s collectible doll lines. During her eight years at Mattel, Cathy supervised six divisions across all brands including merchandising, promotions, new channel development, space management and an in-store support force of 800 employees across the country.
Cathy received her Bachelor of Arts degree in Advertising from Michigan State University.
About Brand Sense Partners
Brand Sense Partners is an integrated marketing and business development company specializing in brand equity evaluation, brand development, brand extension strategies and the identification and establishment of new businesses. The Brand Sense mission is to continually seek innovative ways to build long term brand equity and revenue on behalf of our clients. The company represents a broad range of clients in the sports, entertainment, automotive, retail, fashion, packaged goods and technology industries. Brand Sense Partners is headquartered in Los Angeles. For more information on Brand Sense Partners, visit www.brand-sense.com.
Los Angeles - Cathy Parks has been hired as Senior Director of Retail Business Development for Brand Sense Partners, a leading business development firm based in Los Angeles. Cathy is responsible for assisting Brand Sense Partners’ clients in the promotion and expansion of the retail presence of their licensee’s products
Prior to joining Brand Sense Partners, Cathy served as EVP of Sales for Charisma Brands where she was responsible for growing existing customers and opening new channels of distribution for Marie Osmond’s collectible doll lines. During her eight years at Mattel, Cathy supervised six divisions across all brands including merchandising, promotions, new channel development, space management and an in-store support force of 800 employees across the country.
Cathy received her Bachelor of Arts degree in Advertising from Michigan State University.
About Brand Sense Partners
Brand Sense Partners is an integrated marketing and business development company specializing in brand equity evaluation, brand development, brand extension strategies and the identification and establishment of new businesses. The Brand Sense mission is to continually seek innovative ways to build long term brand equity and revenue on behalf of our clients. The company represents a broad range of clients in the sports, entertainment, automotive, retail, fashion, packaged goods and technology industries. Brand Sense Partners is headquartered in Los Angeles. For more information on Brand Sense Partners, visit www.brand-sense.com.
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