Marina Pontiac GMC, the state of the art Pontiac GMC Dealership in San Leandro, CA, announces a significant cut in the sticker prices of most GM vehicles.
January 28, 2006 (Press Release) --
San Leandro, CA: Marina Pontiac GMC, the state of the art Pontiac GMC Dealership in San Leandro, CA, announces a significant cut in the sticker prices of most GM vehicles.
GM announced that it has significantly lowered Manufacturer’s Suggested Retail Prices (MSRPs) on vehicles accounting for about 80 percent of its sales volume. This move covers every Chevrolet, Buick and GMC model, as well as most Pontiac cars and trucks. The new MSRPs are effective Jan. 11. This is the next step in GM’s initiative to simplify pricing and offer consumers the best value in the industry.
Combining this price repositioning with adjustments made to MSRPs at the beginning of the 2006 model year, GM has lowered MSRPs on vehicles representing about 90 percent of its volume. For example, the new base price of the 2006 Cobalt LS coupe will be $12,990 including shipping. That is $1,500 less than the current base price of $14,490.
“This is a big step for us and arguably the biggest price repositioning in our history,” said Mark LaNeve, GM vice president, North America Vehicle Sales, Service and Marketing. “This move is in line with our customers’ desire for simple, compelling prices.”
Under the new pricing structure, MSRPs on many GM vehicles have been lowered, some by as much as $2,500.
GM’s aggressive pricing action taken at the beginning of the 2006 model year has been effective in the improving sales performance of the new launch products. This action allowed for clearer comparisons to competitive vehicles and pricing simplicity. It also enabled the nearly two-thirds of new vehicle buyers using the internet to research their vehicle purchase and get strong MSRP comparisons. Evidence of the consumer appeal of this approach became apparent when new products like the Chevrolet Impala and HHR, Pontiac Solstice and Cadillac DTS – introduced with very compelling prices - experienced strong sales following their launch.
GM certainly has "the best products at the best prices".
In San Leandro, California, a convenient Internet Buying Process at Marina Pontiac GMC offers easy, anytime access to the entire Pontiac and GMC Line-up, including the certified and pre-owned models.
Buyers can log on to www.marinapontiacgmc.com and research Pontiac and GMC Vehicles, access virtual test-drives and request an instant Internet price quote as well as free test-drives. An online vehicle appraisal process is available for those who plan to trade in their existing vehicle.
For inquiries, call Marina Pontiac GMC on (888) 437-7675.
GM announced that it has significantly lowered Manufacturer’s Suggested Retail Prices (MSRPs) on vehicles accounting for about 80 percent of its sales volume. This move covers every Chevrolet, Buick and GMC model, as well as most Pontiac cars and trucks. The new MSRPs are effective Jan. 11. This is the next step in GM’s initiative to simplify pricing and offer consumers the best value in the industry.
Combining this price repositioning with adjustments made to MSRPs at the beginning of the 2006 model year, GM has lowered MSRPs on vehicles representing about 90 percent of its volume. For example, the new base price of the 2006 Cobalt LS coupe will be $12,990 including shipping. That is $1,500 less than the current base price of $14,490.
“This is a big step for us and arguably the biggest price repositioning in our history,” said Mark LaNeve, GM vice president, North America Vehicle Sales, Service and Marketing. “This move is in line with our customers’ desire for simple, compelling prices.”
Under the new pricing structure, MSRPs on many GM vehicles have been lowered, some by as much as $2,500.
GM’s aggressive pricing action taken at the beginning of the 2006 model year has been effective in the improving sales performance of the new launch products. This action allowed for clearer comparisons to competitive vehicles and pricing simplicity. It also enabled the nearly two-thirds of new vehicle buyers using the internet to research their vehicle purchase and get strong MSRP comparisons. Evidence of the consumer appeal of this approach became apparent when new products like the Chevrolet Impala and HHR, Pontiac Solstice and Cadillac DTS – introduced with very compelling prices - experienced strong sales following their launch.
GM certainly has "the best products at the best prices".
In San Leandro, California, a convenient Internet Buying Process at Marina Pontiac GMC offers easy, anytime access to the entire Pontiac and GMC Line-up, including the certified and pre-owned models.
Buyers can log on to www.marinapontiacgmc.com and research Pontiac and GMC Vehicles, access virtual test-drives and request an instant Internet price quote as well as free test-drives. An online vehicle appraisal process is available for those who plan to trade in their existing vehicle.
For inquiries, call Marina Pontiac GMC on (888) 437-7675.
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