A passion market copywriter divulges the secrets of great storytelling for supersonic ROI in The Passion Market Report, a free monthly newsletter.
January 31, 2006 (Press Release) --
Are you a business or individual using direct response campaigns (online or offline) for lead or order generation? If you are and you know the value of telling a good story in your copy, then you just might be a passion marketer.
But what is a "passion marketer"?
A passion marketer is any person or entity selling a product or service that can use drama to elicit powerful emotion to increase leads, sales, and overall return on investment (ROI). To compete effectively in todays clogged market, direct response campaigns must be engaging. But how is that accomplished? How does a marketer get people to read when its more convenient to watch or listen?
Whether its a fundraising appeal, a subscription renewal, or a magalog applauding the latest breakthrough in health care, everyone loves a good story, says Victoria Rosendahl, passion market copywriter and publisher of "The Passion Market Report". It's how you tell it that sets you apart from the crowd -- like wearing a red suit in a sea of grey pinstripe.
"Copywriters have chanted the tell a great story mantra for years but no one has shown marketers how to do it, says Rosendahl. There's no magic software that inserts elements of storytelling into copy with a mouse click. Good thing, cause I'd be out of a job!"
Are there industries that lend themselves better to the emotions stirred in good storytelling? Yes. Think of those heartstring-tugging businesses like fundraising, insurance, the funeral industry or pets.
But Rosendahl insists that every industry can benefit from imagery, tension and release. "Even IT businesses an industry that sells features as much as benefits can use analogy and metaphor to describe things like speed and efficiency. One of my favorite analogies for speed is a hockey puck skidding across fresh ice.
Telling a good story is word painting. "Story elements add color and texture to copy, bringing it alive in the readers mind, says Rosendahl. Itll help you find the coveted common ground with your audience."
Exactly how passion marketers do that is what "The Passion Market Report" will cover each month. The newest issue is available now. Subscribe to "The Passion Market Report" by going to http://www.rosendahlwrites.com/pmreport.html. After subscription confirmation, members receive an email with a link to the current issue.
Also included in membership is a complimentary copy of Rosendahls newest passion market report, "Top Secret ROI Weapon Exposed!"
For more information about copywriting and the passion market industry, please contact:
Victoria Rosendahl
http://www.rosendahlwrites.com
vitoria@rosendahlwrites.com
804-758-3013
###
But what is a "passion marketer"?
A passion marketer is any person or entity selling a product or service that can use drama to elicit powerful emotion to increase leads, sales, and overall return on investment (ROI). To compete effectively in todays clogged market, direct response campaigns must be engaging. But how is that accomplished? How does a marketer get people to read when its more convenient to watch or listen?
Whether its a fundraising appeal, a subscription renewal, or a magalog applauding the latest breakthrough in health care, everyone loves a good story, says Victoria Rosendahl, passion market copywriter and publisher of "The Passion Market Report". It's how you tell it that sets you apart from the crowd -- like wearing a red suit in a sea of grey pinstripe.
"Copywriters have chanted the tell a great story mantra for years but no one has shown marketers how to do it, says Rosendahl. There's no magic software that inserts elements of storytelling into copy with a mouse click. Good thing, cause I'd be out of a job!"
Are there industries that lend themselves better to the emotions stirred in good storytelling? Yes. Think of those heartstring-tugging businesses like fundraising, insurance, the funeral industry or pets.
But Rosendahl insists that every industry can benefit from imagery, tension and release. "Even IT businesses an industry that sells features as much as benefits can use analogy and metaphor to describe things like speed and efficiency. One of my favorite analogies for speed is a hockey puck skidding across fresh ice.
Telling a good story is word painting. "Story elements add color and texture to copy, bringing it alive in the readers mind, says Rosendahl. Itll help you find the coveted common ground with your audience."
Exactly how passion marketers do that is what "The Passion Market Report" will cover each month. The newest issue is available now. Subscribe to "The Passion Market Report" by going to http://www.rosendahlwrites.com/pmreport.html. After subscription confirmation, members receive an email with a link to the current issue.
Also included in membership is a complimentary copy of Rosendahls newest passion market report, "Top Secret ROI Weapon Exposed!"
For more information about copywriting and the passion market industry, please contact:
Victoria Rosendahl
http://www.rosendahlwrites.com
vitoria@rosendahlwrites.com
804-758-3013
###
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