Digital signage/narrowcasting is a fast growing industry with ad dollars chasing it to get in front of consumer eyeballs in the retail space.
February 1, 2006 (Press Release) --
Seattle, WA -- EZ Show LLC, a multimedia production and distribution company and Marketing Team One, Inc. (MTOI), a sales and executive marketing enterprise, have solidified their agreement to cooperatively deploy networked LCD screens in retail stores, for the narrowcasting of content. This content will be a combination of 50% programming and 50% advertisements, delivered in split-screen style, complete with ticker.
Retailers want digital signs to inform customers about goods, services, and in-store specials, instead of traditional paper signs that are static, expensive and also quickly become outdated. The digital sign incorporates a dynamic look that is appealing to consumers, with efficiency and versatility.
With the changing face of advertising moving from print, television and radio, to more digital delivery on the Internet and handheld devices, the large LCD screens in public spaces will catch on with digital media becoming the new standard of reaching consumers in a more relevant way. As a result, advertising will actually have a greater impact in our lives, because each of us will get to choose it and use it when we need it.
Consumers enjoy relevant content individualized to each location, combined with information, entertainment, and in-store specials, giving them “something to do while waiting in line,” says EZ Show President, Bernie Day. “We are providing a balance between what advertisers and shoppers want”.
EZ Show focuses on its core competency of creating and delivering content, while MTOI identifies and procures retail destinations that deliver multitudes of active shopper’s eyeballs. Currently there are over 10,000 locations in the MTOI pipeline, with 100,000 locations planned over the next two years.
MTOI President, Eric Bauman, is eager to move LCD screens into retail outlets, recognizing that this move is just the beginning of “Out of Home” (OOH) advertising in the emerging digital screen/narrowcasting arena. The drive to capture real estate is on, Mr. Bauman says. “Our sales executives are former CEO’s, with a history of providing profitable business solutions at the decision maker level of our target market, allowing us to take the leadership role in this developing opportunity”.
Retailers want digital signs to inform customers about goods, services, and in-store specials, instead of traditional paper signs that are static, expensive and also quickly become outdated. The digital sign incorporates a dynamic look that is appealing to consumers, with efficiency and versatility.
With the changing face of advertising moving from print, television and radio, to more digital delivery on the Internet and handheld devices, the large LCD screens in public spaces will catch on with digital media becoming the new standard of reaching consumers in a more relevant way. As a result, advertising will actually have a greater impact in our lives, because each of us will get to choose it and use it when we need it.
Consumers enjoy relevant content individualized to each location, combined with information, entertainment, and in-store specials, giving them “something to do while waiting in line,” says EZ Show President, Bernie Day. “We are providing a balance between what advertisers and shoppers want”.
EZ Show focuses on its core competency of creating and delivering content, while MTOI identifies and procures retail destinations that deliver multitudes of active shopper’s eyeballs. Currently there are over 10,000 locations in the MTOI pipeline, with 100,000 locations planned over the next two years.
MTOI President, Eric Bauman, is eager to move LCD screens into retail outlets, recognizing that this move is just the beginning of “Out of Home” (OOH) advertising in the emerging digital screen/narrowcasting arena. The drive to capture real estate is on, Mr. Bauman says. “Our sales executives are former CEO’s, with a history of providing profitable business solutions at the decision maker level of our target market, allowing us to take the leadership role in this developing opportunity”.
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