New for Valentines: Love and Peace E-Greeting Cards

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News Archive > 2006 > Feb > 8
Www.PeaceWish.Com "gives peace a chance" to be remembered at major holidays, opens Web Art contest for Spring Holiday greetings.
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February 8, 2006 (Press Release) -- A new kind of holiday greeting appeared on the Internet this year - E-greetings for popular holidays, combined with a peace theme.

"Nothing like this had been done before," says PeaceWish founder John Leonard, "even though peace is what just about everybody on this planet wants."

Q. Sure, but will they want to combine messages?

A. If it's too partisan the appeal will be limited. So we look at peace as a very basic wish. "Peace be upon you" might be the oldest greeting in the world. It's part of the legacy of many big holidays. You know the Christmas carol that goes, 'Peace on earth and mercy mild.'

Q. Aren't other e-greeting sites already using that line?

A. Yes, in fact, at first I thought all I had to do was link to existing cards on the web. But what they have is so sanitized it doesn't really mean peace on this earth where we are. The only way was to get original artwork. Then there is inner peace, too. Some of our cards can be interpreted either way.

Q. How about Valentines? How does peace fit in there?

A. On one card we have a dove, the symbol of both love and peace. It's carrying an envelope full of hearts. We use lots of hearts. Best thing is to take a look at peacewish.com. A picture is worth a 1000 words.

Q. How does the contest work?

A. Very simple. We ask artists to contact us with their portfolio, then we can discuss their ideas and financial terms. We always give name credit on the site, too. In fact, anyone can contact me with an idea for a card they would like. We do both flash video clips and flat cards.

Q. What's in it for you? Or do you have backers?

A. That'll be the day! We did get a good spike of web traffic from the Christmas cards. At the bottom of the page there is a link to the books we sell.
One difference with the other e-card sites is they ask for your personal details online. They earn their keep by harvesting addresses of senders and receivers. We just put the cards up for you to download for free and send to loved ones by e-mail.

Q. So your books are about peace?

A. They sure are. I got into publishing when I realized all these big wars are not accidents of history. There is a clique that wants to take over the world by starting wars.

Q. I see. Then how did you get from books into greeting cards?

A. My best-selling book features Guy Fawkes, he was the fall guy in a fake terror plot to trump up a war on Spain, 400 years ago it was, on Nov. 5th, 1605. His day is a big holiday in England and even there almost nobody knows the true story, they still think he was the real villain. So for his 400th anniversary I thought of celebrating Peace Week from Nov. 5th to Nov. 11th, Veteran's Day.

Q. What are the Spring Holidays you're planning for?

A. Mother's Day, Easter, and International Women's Day is March 8th. With these greeting cards on those dates we can help put peace wishes back into the mainstream.


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Publisher: Progressive Press / John Leonard




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