E-Smart Choice, a marketing consultany company, unveils their 10 Step Enrichment Dimension Model to assist clients in the assessment or development of enriching youth products and programs
February 13, 2006 (Press Release) --
E-Smart Choice, a marketing consulting company based in the Los Angeles area, has developed an extensive 10 Step Enrichment Marketing Method. This is a science-based methodology they use to help individuals, companies and organizations to develop enriching child, youth and family products and programs. According to Robert Reiher, PhD, president and creator of Enrichment Marketing, "E-Smart Choice uses an integral 10 Step Marketing Method to provide our clients with every possible advantage to "upshift" (enrich) their consumer or in the case of social marketers, their audience. Through this method we are a valuable resource for commercial and social marketers. We provide our clients with success strategies that are personalized, experiential, brain-based and developmentally aligned."
"There are 10 critical dimensions necessary for understanding and effectively implementing the E-Smart Choice Enrichment Marketing Method." They are:
#1. Determine the product/program objective and pinpoint this objective to directly align with the needs and wants of the intended audience.
#2. Determine the current patterns and trends in the culture that are impacting the intended audience and playing a major role in influencing their decision making.
#3. Determine the specific Mind Map of your intended audience including age, stage, gender, needs, wants, beliefs, values, information processing and developmental issues.
#4. Determine the model for how the audience is learning the new marketing information.
#5. Determine the leverage hierarchy of the project or program attributes available in order to understand how to maximize the marketing message.
#6. Determine the leverage hierarchy of competitive products/programs.
#7. Determine the various forms of potential communication media and how they will be used to communicate the marketing message.
#8. Develop an integrated and concise Messaging Mix.
#9. Develop a comprehensive Marketing Message, i.e., attractive, credible and powerful, integrating the problem, solution. point of difference and audience benefits.
#10. Clearly determine the enrichment benefit for the intended audience that will "upshift" them toward an enriching and positive emotional experience.
Dr. Reiher continues; "Enrichment Marketing is a new science-based business paradigm for both commercial and social marketers that focuses on the children, youth and family market. Small businesses, non-profits, youth and family organizations, government agencies, advocates, educators and cause marketers alike will find a powerful new set of Enrichment Marketing tools and strategies to support and maximize their efforts.
For more information please visit the website at www.esmartchoice.com and contact Tony Wallace, Director of Communications and Marketing.
"There are 10 critical dimensions necessary for understanding and effectively implementing the E-Smart Choice Enrichment Marketing Method." They are:
#1. Determine the product/program objective and pinpoint this objective to directly align with the needs and wants of the intended audience.
#2. Determine the current patterns and trends in the culture that are impacting the intended audience and playing a major role in influencing their decision making.
#3. Determine the specific Mind Map of your intended audience including age, stage, gender, needs, wants, beliefs, values, information processing and developmental issues.
#4. Determine the model for how the audience is learning the new marketing information.
#5. Determine the leverage hierarchy of the project or program attributes available in order to understand how to maximize the marketing message.
#6. Determine the leverage hierarchy of competitive products/programs.
#7. Determine the various forms of potential communication media and how they will be used to communicate the marketing message.
#8. Develop an integrated and concise Messaging Mix.
#9. Develop a comprehensive Marketing Message, i.e., attractive, credible and powerful, integrating the problem, solution. point of difference and audience benefits.
#10. Clearly determine the enrichment benefit for the intended audience that will "upshift" them toward an enriching and positive emotional experience.
Dr. Reiher continues; "Enrichment Marketing is a new science-based business paradigm for both commercial and social marketers that focuses on the children, youth and family market. Small businesses, non-profits, youth and family organizations, government agencies, advocates, educators and cause marketers alike will find a powerful new set of Enrichment Marketing tools and strategies to support and maximize their efforts.
For more information please visit the website at www.esmartchoice.com and contact Tony Wallace, Director of Communications and Marketing.
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