New bourbon label attracts new drinkers to the category
February 17, 2006 (Press Release) --
FOR IMMEDIATE RELEASE:
CONTACT:
Contact Person: Michael Kanbar
Company Name: Strong Spirits, Inc.
Voice Phone Number: 859-422-4981
FAX Number: 859-422-4981
Email Address: info@80strong.com
Website URL: www.80strong.com
Bourbon Re-Worked
Bardstown, Kentucky 2 February 2006 – It was bound to happen and now it has; Bourbon just got re-worked. Make room in the liquor cabinet for the arousing new look of the newest member in the bourbon lineup, 80 Strong. Instead of the usual and even expected imagery on the label; the old-timers with beards, the rustic barrels with rusty nails, turkeys, buffalos, and dripping wax, 80 Strong went with an edgy and sexy design. It’s a new label for a new bourbon drinker – retro sexy – reviving the classic pin-up girl updated to contemporary standards of style and even an armband tattoo. Along with 50’s style lettering you could imagine the whole image painted on the front of a B-52 Bomber or tattooed on someone’s arm.
In Bardstown, Kentucky you feel like at any moment pure, sweet bourbon might just bubble up from a hole in the ground. If oil is the “black gold” of Texas then Bourbon is the “amber gold” of Kentucky, and Bardstown is the mother lode. Here in Bardstown the air has a trace odor of that sweet, sticky smell of fermenting mash. Almost anyone you meet has worked or does work in the business; the whiskey business that is. The finest bourbon in the history of man bubbles up from the fermenting vats of Bardstown.
She’s more than just another pretty face, and once you get your first taste of 80 Strong you’ll agree. The 80 proof, lower than most bourbons, makes it very smooth and tasty. Sensuous aromas of vanilla and hazelnut; lusty notes of caramel; hints of fruits and almonds; delicious neat, on ice or mixed. 80 Strong is a small-batch, premium authentic Kentucky Straight Bourbon Whiskey, distilled, aged and bottled in Bardstown, KY.
“When I decided to make this I wanted to take some truly premium bourbon and get it into a hot new package,” says Michael Kanbar, owner and founder of Strong Spirits, Inc. the producer of 80 Strong. “I always was turned on by products that looked cool without being pretentious and that are without compromise in how they’re made, stuff like Burton Snowboards, Harley Davidson motorcycles and Fender Stratocasters. So I took that concept and applied it to making 80 Strong.”
80 Strong will be relying heavily on the internet for its marketing. The 80 Strong gang will be using “technology, communication and a lot of creativity” to let consumers know about the brand. “It just seems to make sense to me; we’re an independent brand and I think the people that will get what we’re all about are out there on the web, checking out indie music, art and films, communicating with other people a million miles away with the same interests, playing games online and blogging. To me, 80 Strong is like the indie rock band of bourbon.”
Strong Spirits, Inc. is a small independent company, “makin’ bourbon and livin’ the life”. www.80strong.com info@80strong.com
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CONTACT:
Contact Person: Michael Kanbar
Company Name: Strong Spirits, Inc.
Voice Phone Number: 859-422-4981
FAX Number: 859-422-4981
Email Address: info@80strong.com
Website URL: www.80strong.com
Bourbon Re-Worked
Bardstown, Kentucky 2 February 2006 – It was bound to happen and now it has; Bourbon just got re-worked. Make room in the liquor cabinet for the arousing new look of the newest member in the bourbon lineup, 80 Strong. Instead of the usual and even expected imagery on the label; the old-timers with beards, the rustic barrels with rusty nails, turkeys, buffalos, and dripping wax, 80 Strong went with an edgy and sexy design. It’s a new label for a new bourbon drinker – retro sexy – reviving the classic pin-up girl updated to contemporary standards of style and even an armband tattoo. Along with 50’s style lettering you could imagine the whole image painted on the front of a B-52 Bomber or tattooed on someone’s arm.
In Bardstown, Kentucky you feel like at any moment pure, sweet bourbon might just bubble up from a hole in the ground. If oil is the “black gold” of Texas then Bourbon is the “amber gold” of Kentucky, and Bardstown is the mother lode. Here in Bardstown the air has a trace odor of that sweet, sticky smell of fermenting mash. Almost anyone you meet has worked or does work in the business; the whiskey business that is. The finest bourbon in the history of man bubbles up from the fermenting vats of Bardstown.
She’s more than just another pretty face, and once you get your first taste of 80 Strong you’ll agree. The 80 proof, lower than most bourbons, makes it very smooth and tasty. Sensuous aromas of vanilla and hazelnut; lusty notes of caramel; hints of fruits and almonds; delicious neat, on ice or mixed. 80 Strong is a small-batch, premium authentic Kentucky Straight Bourbon Whiskey, distilled, aged and bottled in Bardstown, KY.
“When I decided to make this I wanted to take some truly premium bourbon and get it into a hot new package,” says Michael Kanbar, owner and founder of Strong Spirits, Inc. the producer of 80 Strong. “I always was turned on by products that looked cool without being pretentious and that are without compromise in how they’re made, stuff like Burton Snowboards, Harley Davidson motorcycles and Fender Stratocasters. So I took that concept and applied it to making 80 Strong.”
80 Strong will be relying heavily on the internet for its marketing. The 80 Strong gang will be using “technology, communication and a lot of creativity” to let consumers know about the brand. “It just seems to make sense to me; we’re an independent brand and I think the people that will get what we’re all about are out there on the web, checking out indie music, art and films, communicating with other people a million miles away with the same interests, playing games online and blogging. To me, 80 Strong is like the indie rock band of bourbon.”
Strong Spirits, Inc. is a small independent company, “makin’ bourbon and livin’ the life”. www.80strong.com info@80strong.com
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