Avenida Mall Places the Visitor Into the Online Mall Experience

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 19, 2006 -- Rutland, VT (FreePressRelease.com) February 21, 2006 � Avenida Mall has launched its online shopping mall, www.avenidamall.com, allowing visitors to browse around the shopping area by just moving their computer mouse. Unlike other 3D online shopping malls, visitors are not required to download unproven software into their systems. Users probably already have the required plugin installed.

Avenida Mall, while still evolving, has two main "plazas" - West Plaza and East Plaza - and uses the proven and widespread Macromedia Flash technology to create a fun way to browse from store to store. After the main image loads, the user just moves the mouse left and right, up and down, and the simulated outdoor mall will scroll intuitively. When the visitor finds a store he or she wants to visit, a simple click of the mouse over the store will send the visitor to a 3D storefront page. This allows the visitor to read a little bit about the retailer and enter their online website by clicking the sign above the doorway.

Willi Waizenegger, developer of Avenida Mall and an expert in 3D imagery, Flash animation and website design, said, "I live in an area where you have to travel some distances to find many big-name stores to shop in, especially all under one roof. Avenida Mall was born out of the need to create an online shopping mall experience for people who want to find all the big-name retailers in one place, but would like it to be fun and easy."

Avenida Mall features some big-name retailers; companies most people know and trust. Their online stores use safe and proven online shopping technologies.

For Avenidamall.com, using the Flash technology proved ideal because most home computer systems have a copy of the plugin already installed. The user can go to the site and start using it right away. Waizenegger especially wanted it to be easy, saying, "I thought long and hard as to how I wanted this mall to look and operate. The simplicity of it proved to be a lot of hard work, but I think it�s worth it."

Avenida Mall is still a work in progress. The eventual aim is to put the visitor right in the mall, much like a video game, and be able to shop around, looking at merchandise. While other ventures have attempted the same thing, they always require visitors to download unproven software. Avenida Mall wants to be a safe and easy place for users to shop big name retailers.

For additional information about Avenida Mall, contact Willi Waizenegger through www.avenidamall.com.

About Avenida Mall:

Avenida Mall is an independent project, developed in its entirety, by Willi Waizenegger. He is an expert in 3D imagery, 3D animation, Flash animation, ActionScript programming and website design.

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