Into the Wilderness with the Discovery Initiative’s Website – Specialist Wildlife Holidays

February 21, 2006 (Press Release) -- Into the Wilderness with the Discovery Initiative’s Website – Specialist Wildlife Holidays

Nature travel specialists Discovery Initiatives allow users to explore the world’s most remote destinations on their new dynamic website – www.discoveryinitiatives.co.uk

Launched this week and designed by digital media agency Motionpath – www.motionpath.co.uk - the website is fully interactive, so customers can tailor make unique wildlife holidays and wilderness tours.

To promote the new site, Discovery Initiatives appointed search engine optimisation specialists Leapfrogg Internet Marketing – www.leapfrogg.co.uk.

The combination of unique content and visibility in the search engines is expected to have a huge impact on the success of this pioneering and award winning travel company over the coming year.

What are the highlights of the new website?

The interactive website allows users to let their imagination run wild, highlights include:

• Pick your passion

Dream of whale watching? The site allows visitors to tailor make a wildlife holiday by a number of criteria including animal, activity and passion.

• Interactive world map

Web users can discover places they never knew existed and see them represented visually with the interactive world map and stunning photography.

• March of the penguins?

Get a privileged insight into natural history. The site has full information and pictures of incredible wilderness holidays, including Antarctic cruises around the penguin colonies.

They say

Tim Roser, Managing Director of Motionpath said today:

“We have really enjoyed working with Discovery Initiatives and are very proud of what has been achieved by their efforts and ours - we look forward to seeing the impact that the new website has on their business”.


Ben Ringsell, Account Manager at Leapfrogg, adds:

“The new site is absolutely fantastic and we have no doubt that it will significantly increase conversion rates; a problem inherent with the old site. We expect it to transform their business and look forward to continuing the fruitful relationship we have forged with both Discovery Initiatives and Motionpath”.
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Discovery Initiatives

Discovery Initiatives are pioneering and award winning nature travel specialists. They run unique wildlife holidays; from Polar cruises in the Antarctic to climbing rainforest trees in Sabah, Malaysia.

With the aim of giving nature travellers privileged insight into natural history they provide a range of small group tours to some of the remotest destinations in the world.

Conservation, ethical and responsible travel is at the heart of everything the company does. Expeditionary journeys are often led by world renowned experts and they actively support some of the world’s leading wildlife and conservation institutions and organisations.