Google’s print-advertising auctions have garnered notable press coverage, but Mediabids.com – advertising’s auctioneer - has been selling ad space in newspapers and magazines through auctions since 20
February 23, 2006 (Press Release) --
Winsted, CT (PRWEB) February 24, 2006 -- Since going live in April 2003, Mediabids, advertising’s auctioneer, has become recognized by over 3,500 print publications and 8,000 advertisers as a viable way to buy and sell print advertising.
The concept of selling ad space through auctions is becoming increasingly popular, as recently noted in countless headlines reporting Google’s print-advertising endeavors. Although Google is now auctioning off ad space in 30 print publications - giving the market an opportunity to set the price for advertising space – Mediabids has gone beyond the traditional auction model to give both print publications and advertisers more control.
Since Mediabids' launch in 2003 the online auction model for print ad space has been refined to meet the growing demands of both advertisers and publications. The original auction format used by Mediabids, where advertisers bid for advertising space in print publications, and which is currently being tested by Google, has historically been unsuccessful because advertisers are generally unwilling to compete against one another for space in publications, according to Jedd Gould, President, Mediabids.com
Mediabids has not totally abandoned the auction process, just improved it. In response to both publication and advertisers’ needs, Mediabids created “Advertising Auctions” and “Ad-Space Offers.” Advertising Auctions are created by advertisers where they set the budget and publications submit bids in the form of ad space. Ad-Space Offers enable publications to post ad space on Mediabids where they set the price and advertisers can click and make an instant purchase at the price set by the publication. This gives advertisers the convenience of buying ad space on the spot anytime of day, and publications the opportunity to sell ad space to new customers that they otherwise would not be able to reach.
“Our system works because it creates enormous value for advertisers and an additional revenue stream for publications,” Said Jedd Gould, President, Mediabids.com
“As a trade publication for the newspaper industry we’re always looking to inform our readership about new ways to increase advertising revenue. Mediabids has created a modern/innovative online process to increase the bottom line of a traditional advertising medium that our industry needs” – Joe Nicastro, Publisher, Sales and Publishing
About MediaBids.com
Mediabids, the online print advertising marketplace, brokers print advertising space in U.S. newspapers and magazines, specializing in online transactions primarily through advertiser auctions, publication offers and traditional media buys. To date over 8,000 business consumers (advertisers) have registered on Mediabids.com to purchase advertising space to market their business and over 3,000 newspapers and magazines have registered their print publications to sell ad space. www.mediabids.com, Toll Free 866-236-2259.
The concept of selling ad space through auctions is becoming increasingly popular, as recently noted in countless headlines reporting Google’s print-advertising endeavors. Although Google is now auctioning off ad space in 30 print publications - giving the market an opportunity to set the price for advertising space – Mediabids has gone beyond the traditional auction model to give both print publications and advertisers more control.
Since Mediabids' launch in 2003 the online auction model for print ad space has been refined to meet the growing demands of both advertisers and publications. The original auction format used by Mediabids, where advertisers bid for advertising space in print publications, and which is currently being tested by Google, has historically been unsuccessful because advertisers are generally unwilling to compete against one another for space in publications, according to Jedd Gould, President, Mediabids.com
Mediabids has not totally abandoned the auction process, just improved it. In response to both publication and advertisers’ needs, Mediabids created “Advertising Auctions” and “Ad-Space Offers.” Advertising Auctions are created by advertisers where they set the budget and publications submit bids in the form of ad space. Ad-Space Offers enable publications to post ad space on Mediabids where they set the price and advertisers can click and make an instant purchase at the price set by the publication. This gives advertisers the convenience of buying ad space on the spot anytime of day, and publications the opportunity to sell ad space to new customers that they otherwise would not be able to reach.
“Our system works because it creates enormous value for advertisers and an additional revenue stream for publications,” Said Jedd Gould, President, Mediabids.com
“As a trade publication for the newspaper industry we’re always looking to inform our readership about new ways to increase advertising revenue. Mediabids has created a modern/innovative online process to increase the bottom line of a traditional advertising medium that our industry needs” – Joe Nicastro, Publisher, Sales and Publishing
About MediaBids.com
Mediabids, the online print advertising marketplace, brokers print advertising space in U.S. newspapers and magazines, specializing in online transactions primarily through advertiser auctions, publication offers and traditional media buys. To date over 8,000 business consumers (advertisers) have registered on Mediabids.com to purchase advertising space to market their business and over 3,000 newspapers and magazines have registered their print publications to sell ad space. www.mediabids.com, Toll Free 866-236-2259.
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