In the end, it's not so much about the name, as it is what you make of it. Just look at all the big successful internet companies out there with strange names! Yahoo!
March 3, 2006 (Press Release) --
Every website needs a domain name. Example "WebBootCamp.com" is a domain name. Your domain is your website address, a.k.a. URL (universal resource locator). Should you use your company name for your domain? Maybe, maybe not. Is it memorable? Easy to spell? Does it contain keywords that relate to your business? For more considerations on choosing a domain, I've put together the following checklist.
Pick a memorable name. How catchy is it? Would the average person be able to remember just your website name, without looking through their bookmarks (if they have even bothered to bookmark it, that is)?
Make it easy to spell! Face it, most people can't spell. Try to target for the masses when you pick your name. Think of everyone having a 7th grade education.
Make it short, try for a two or three word domain. When possible, name your company the same as your domain name. Whether you actually add .com to your company's name makes little difference.
Use keywords in your domain. Try services like http://inventory.overture.com/d/searchinventory/suggestion/, https://adwords.google.com/select/tools.html, and wordtracker.com to see what people are searching for, in BIG NUMBERS, related to your subject.
Don't use numbers or hyphens. These are easily overlooked or forgotten when people type in your domain. Unless you're using a stand out combination like 911alert or 123homerepair, don't go numeric. If you use hyphens, then every time you tell someone your domain, you have to say "it's blah-blah-blah.com - with the hyphens". This is not impressive, and you risk losing traffic to blahblahblah.com. You're asking your potential customers to work harder, to remember tedious details about your name. Simplicity is important, because you want them to find you. You're building a brand here.
Don't buy any other extension except a ".com" This is the best branded domain extension, highly known and trusted. Any other extension is practically worthless, in my book. In addition to being first in the minds of the public, remember also that most people trying to find a company will put a com after that company's name in their browser. It's second nature to most of us. A .org can bring attention for non profits, but even most of those companies will try to purchase a .com as well.
Avoid running names together that end in a vowel and begin in a vowel. EXAMPLE: freeebook.com Also try to avoid having the second word start with the same letter as the last letter of the last word. These combinations can look weird, and are often likely to be misread or simply forgotten. By avoiding these two combinations, along with numbers and hyphens, we make sure our words (and our brand) will stand out.
EXAMPLE: WebmasterNow.com
Good For Starting Sentences, Not Domains
Avoid starting your name with THE, or .....
For more FREE information and articles, please visit:-
www.registerdomainow.com
Pick a memorable name. How catchy is it? Would the average person be able to remember just your website name, without looking through their bookmarks (if they have even bothered to bookmark it, that is)?
Make it easy to spell! Face it, most people can't spell. Try to target for the masses when you pick your name. Think of everyone having a 7th grade education.
Make it short, try for a two or three word domain. When possible, name your company the same as your domain name. Whether you actually add .com to your company's name makes little difference.
Use keywords in your domain. Try services like http://inventory.overture.com/d/searchinventory/suggestion/, https://adwords.google.com/select/tools.html, and wordtracker.com to see what people are searching for, in BIG NUMBERS, related to your subject.
Don't use numbers or hyphens. These are easily overlooked or forgotten when people type in your domain. Unless you're using a stand out combination like 911alert or 123homerepair, don't go numeric. If you use hyphens, then every time you tell someone your domain, you have to say "it's blah-blah-blah.com - with the hyphens". This is not impressive, and you risk losing traffic to blahblahblah.com. You're asking your potential customers to work harder, to remember tedious details about your name. Simplicity is important, because you want them to find you. You're building a brand here.
Don't buy any other extension except a ".com" This is the best branded domain extension, highly known and trusted. Any other extension is practically worthless, in my book. In addition to being first in the minds of the public, remember also that most people trying to find a company will put a com after that company's name in their browser. It's second nature to most of us. A .org can bring attention for non profits, but even most of those companies will try to purchase a .com as well.
Avoid running names together that end in a vowel and begin in a vowel. EXAMPLE: freeebook.com Also try to avoid having the second word start with the same letter as the last letter of the last word. These combinations can look weird, and are often likely to be misread or simply forgotten. By avoiding these two combinations, along with numbers and hyphens, we make sure our words (and our brand) will stand out.
EXAMPLE: WebmasterNow.com
Good For Starting Sentences, Not Domains
Avoid starting your name with THE, or .....
For more FREE information and articles, please visit:-
www.registerdomainow.com
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