Sprint/Nextel Veteran John Hannula to Head New Wirefly Small Business Unit
March 14, 2006 (Press Release) --
InPhonic, Inc., a leading online seller of wireless services and products, today announced the launch of Wirefly.biz, a new business unit dedicated to the unique needs of small business customers.
As part of the launch of this new business group, InPhonic also named John Hannula as Vice President and General Manager for Small Business. The new small business program by Wirefly includes product offerings and rate plans tailored for the small business owner. These services are already live and can be viewed at http://www.wirefly.biz.
In the United States today, there are more than 54 million employees spread throughout an estimated 6 million businesses within the “Small Office/Home Office” (SOHO, 1-4 employees) and “Small-to-Medium Business” (SMB, 5-99 employees) categories. Two out of three small business employees are considered “mobile” and for them, wireless service is critical to the success of the business. According to industry surveys, record numbers of small business owners are now researching and buying their wireless products and services online and over the phone.
With the Wirefly.biz site (http://www.wirefly.biz), InPhonic extends the Wirefly brand to the small business marketplace marrying its award-winning online capabilities and expertise with a dedicated team of account managers to assist small business customers with a robust suite of services, discounts and customer support typically afforded only to larger enterprise companies.
“We see Wirefly.biz and its offerings as a key extension of our current services, and as both an exciting and significant opportunity for us to leverage our considerable online reach. We believe we can deliver this small business program with our online strategies as a win-win approach with our carrier partners as we strive to drive incremental sales and create higher revenue accounts with a high-touch, yet scalable program,“ said David A. Steinberg, InPhonic’s Chairman and CEO. “John Hannula brings a great deal of wireless industry experience to InPhonic and his addition further bolsters InPhonic’s push into this key market segment.”
John Hannula brings more than 15 years experience in marketing strategy, product marketing and business development to InPhonic and Wirefly.biz. With nearly a decade in the wireless industry, Hannula most recently served as director of marketing for Nextel Communications, Inc., now known as Sprint/Nextel, where he was responsible for developing and implementing innovative sales strategies for small and mid-market business customers, including channel development and communications for both subscriber growth and customer loyalty. Prior to Nextel, Hannula held a variety of marketing leadership roles at eSpire Communications and MCI Corporation. Hannula holds a bachelors degree from the University of Washington and an MBA from the McDonough School of Business at Georgetown University.
As part of the launch of this new business group, InPhonic also named John Hannula as Vice President and General Manager for Small Business. The new small business program by Wirefly includes product offerings and rate plans tailored for the small business owner. These services are already live and can be viewed at http://www.wirefly.biz.
In the United States today, there are more than 54 million employees spread throughout an estimated 6 million businesses within the “Small Office/Home Office” (SOHO, 1-4 employees) and “Small-to-Medium Business” (SMB, 5-99 employees) categories. Two out of three small business employees are considered “mobile” and for them, wireless service is critical to the success of the business. According to industry surveys, record numbers of small business owners are now researching and buying their wireless products and services online and over the phone.
With the Wirefly.biz site (http://www.wirefly.biz), InPhonic extends the Wirefly brand to the small business marketplace marrying its award-winning online capabilities and expertise with a dedicated team of account managers to assist small business customers with a robust suite of services, discounts and customer support typically afforded only to larger enterprise companies.
“We see Wirefly.biz and its offerings as a key extension of our current services, and as both an exciting and significant opportunity for us to leverage our considerable online reach. We believe we can deliver this small business program with our online strategies as a win-win approach with our carrier partners as we strive to drive incremental sales and create higher revenue accounts with a high-touch, yet scalable program,“ said David A. Steinberg, InPhonic’s Chairman and CEO. “John Hannula brings a great deal of wireless industry experience to InPhonic and his addition further bolsters InPhonic’s push into this key market segment.”
John Hannula brings more than 15 years experience in marketing strategy, product marketing and business development to InPhonic and Wirefly.biz. With nearly a decade in the wireless industry, Hannula most recently served as director of marketing for Nextel Communications, Inc., now known as Sprint/Nextel, where he was responsible for developing and implementing innovative sales strategies for small and mid-market business customers, including channel development and communications for both subscriber growth and customer loyalty. Prior to Nextel, Hannula held a variety of marketing leadership roles at eSpire Communications and MCI Corporation. Hannula holds a bachelors degree from the University of Washington and an MBA from the McDonough School of Business at Georgetown University.
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