It is easy to know when you are nearing the factory, as the local companies proudly displayed the black prancing horse – Ferrari's famous logo.
March 21, 2006 (Press Release) --
It is easy to know when you are nearing the factory, as the local companies proudly displayed the black prancing horse – Ferrari's famous logo. And on arrival I was surprised to find how tourist-friendly the area was. Opposite the factory there is the official Ferrari Formula 1 shop which attracts F1 fans from around the world keen to buy their F1 merchandise from the home town of Ferrari . There is also the Ferrari restaurant next door, frequented by many of the factory workers and was even used by the great Enzo Ferrari himself when he was alive. You can even purchase Ferrari wine if you wish!
Despite the fact that the much-sought after tours of the Ferrari factory itself are only available by special appointment for fortunate Ferrari owners, this doesn't stop thousands of Ferrari and F1 fans from all over the world arriving in Maranello. I was astonished to see so many people flocking to have their photograph taken outside the factory and peer through its gates hoping to get a glimpse at what's inside, such is the passion that this brand generates.
Given the restricted access to the factory, the Hurun Report was truly honoured to be allowed a rare tour – although I almost brought production to a standstill as the workers stared in shock. Apparently - with 80 per cent of Ferrari owners being male - I am one of only a handful of females that has toured the factory. One of the highlights of the tour has to be the famous F1 wind tunnel used by Ferrari's development team to test F1 prototypes and simulate real-life situations that may occur on the track. The tunnel is equipped with a metal rolling road and five metre wide 2,200KW wind machine.
Although I didn't get to ride in an F1 car, I was taken for a test drive in Ferrari's most exclusive GT car the 612 Scaglietti. Again the attention the car drew from onlookers was impressive, as we parked in front of the Ferrari museum we even attracted a small crowd of admirers, many of whom were desperate to have their photo taken beside the car. The limited numbers of cars that Ferrari sell worldwide, just 4,975 last year, means that even in Italy seeing a Ferrari is still an exciting event.
For any Ferrari or F1 enthusiasts the Ferrari museum should not be missed, providing an opportunity to admire some of the rarest Ferraris still in existence and truly appreciate the brand's heritage. The museum also houses the actual F1 cars that have won Gran Prix World Championships over recent years – including Schumacher's winning 2004 car. The nice thing about this museum is that there are no boundaries or ropes meaning that you get up really close to the cars and appreciate the details.
I met with the Director General of Ferrari's GT division, Mr Felisa, to ask about Ferrari in China , particularly whether the inaugural F1 in Shanghai in 2004 has whetted China 's appetite for Italian sports cars. He explained, “Since Formula 1 came to China the popularity and recognition of the Ferrari brand has increased. Chinese car enthusiasts understand that Ferrari is a leader in high-performance sports cars”.
Source: http://www.google.com/hurun.net
Despite the fact that the much-sought after tours of the Ferrari factory itself are only available by special appointment for fortunate Ferrari owners, this doesn't stop thousands of Ferrari and F1 fans from all over the world arriving in Maranello. I was astonished to see so many people flocking to have their photograph taken outside the factory and peer through its gates hoping to get a glimpse at what's inside, such is the passion that this brand generates.
Given the restricted access to the factory, the Hurun Report was truly honoured to be allowed a rare tour – although I almost brought production to a standstill as the workers stared in shock. Apparently - with 80 per cent of Ferrari owners being male - I am one of only a handful of females that has toured the factory. One of the highlights of the tour has to be the famous F1 wind tunnel used by Ferrari's development team to test F1 prototypes and simulate real-life situations that may occur on the track. The tunnel is equipped with a metal rolling road and five metre wide 2,200KW wind machine.
Although I didn't get to ride in an F1 car, I was taken for a test drive in Ferrari's most exclusive GT car the 612 Scaglietti. Again the attention the car drew from onlookers was impressive, as we parked in front of the Ferrari museum we even attracted a small crowd of admirers, many of whom were desperate to have their photo taken beside the car. The limited numbers of cars that Ferrari sell worldwide, just 4,975 last year, means that even in Italy seeing a Ferrari is still an exciting event.
For any Ferrari or F1 enthusiasts the Ferrari museum should not be missed, providing an opportunity to admire some of the rarest Ferraris still in existence and truly appreciate the brand's heritage. The museum also houses the actual F1 cars that have won Gran Prix World Championships over recent years – including Schumacher's winning 2004 car. The nice thing about this museum is that there are no boundaries or ropes meaning that you get up really close to the cars and appreciate the details.
I met with the Director General of Ferrari's GT division, Mr Felisa, to ask about Ferrari in China , particularly whether the inaugural F1 in Shanghai in 2004 has whetted China 's appetite for Italian sports cars. He explained, “Since Formula 1 came to China the popularity and recognition of the Ferrari brand has increased. Chinese car enthusiasts understand that Ferrari is a leader in high-performance sports cars”.
Source: http://www.google.com/hurun.net
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