NiteLites Franchise Systems, Inc. to Funnel Marketing Dollars to Online Lead Generation

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 12, 2006 -- According to Thomas A. Frederick, President and CEO of NiteLites, the company will continue to use an integrated mix of direct marketing and print advertising. Mr. Frederick explained, �the builder trade shows, home shows, flower and patio shows, and landscaping shows still comprise one of the strongest marketing segments for generating sales of NiteLites illumination systems.� Mr. Frederick went on to explain that the builders, developers, property managers, and home owners met at those shows consistently make up a sizeable portion of their lighting fixture sales every year.

Internet franchise portals such as Bison.com have proven to be an effective franchise development tool for NiteLites. According to Mr. Frederick, �our research shows that the majority of our highest qualified prospects are coming from the marketing we do on the internet. Our outdoor lighting franchise opportunities are geared toward the highly educated and successful business person. We�ve found that our best prospects are both very busy and web savvy�right now that makes internet franchise portals, like Bison.com a perfect fit for us. They cater directly to our target market. It is so easy for our prospects to hop on the internet and pick up all kinds of information about franchise opportunities � and they can do it from their own living room.� Mr. Frederick also explained that the internet works for his company because NiteLites ��has a very powerful visual component which gets further showcased by the quality and quantity of photos we have on the internet.� Bison.com is recognized as one of the world�s leading online franchise resources. Featuring many of the nation�s fastest-growing franchises and business opportunities, Bison.com has worked hard to match qualified entrepreneurs with successful businesses.

NiteLites is a recognized leader in the landscape lighting industry and continually strives to elevate standards of quality and professionalism. NiteLites provide the latest cutting edge technology, custom design, professional installation and worry free maintenance. With an unmatched warranty in the industry, NiteLites provides non-corrosive industrial quality solid brass and copper lighting fixtures. Additionally, NiteLites offers by far the most convenient lighting automation on the market. With its patented astronomic chip, their automation module self adjusts to sunrise and sunset throughout the year so the lights know when to turn on and off.