Handmark will develop and distribute new wireless mobile guides, including maps and route planning are based on the word famous The MICHELIN Red Guide and The MICHELIN Green Guide.
April 18, 2006 (Press Release) --
PRESS CONTACT:
Belinda Banks
S&S Public Relations
908-685-2300
belinda@sspr.com
Handmark® Partners With ViaMichelin
Handmark and ViaMichelin combine their expertise to offer a wireless version of the world’s leading map and guide services: The MICHELIN® Guide and The MICHELIN® Green Guide
PARIS, FRANCE and KANSAS CITY, MO — (18 April 2006) — Handmark®, a global leader in mobile media, and ViaMichelin, the European expert in digital mapping and travel assistance services, today announced a three-year partnership agreement. Under the new agreement, Handmark will issue and distribute digital maps, route planning and the two world famous guides, The MICHELIN® Guide and The MICHELIN® Green Guide, for mobile phones and Smartphones in Europe.
For over 100 years, The MICHELIN® Guide has provided trusted recommendations for hotels and restaurants throughout Europe. The wireless version of The MICHELIN® Guide puts the best choices in restaurants and hotels at your fingertips no matter where you travel and the ViaMichelin maps and driving directions ensure you get there with ease.
ViaMichelin also offers exclusive tourist recommendations taken from The MICHELIN® Green Guide. Having instant wireless access to over 22,000 tourist sights in 23 European countries allows you to get the most out of travelling throughout Europe!
“Handmark is committed to bringing best-of-class services to the European wireless market and The MICHELIN® Guide is a great way to start,” said Sten Karlsson, Vice President and Managing Director of Handmark Europe. “Combining the strengths of the two companies will bring many innovative and unique services into the hands of mobile users over the years to come.”
“Handmark is a recognized leader in applications and services for a mobile generation, and ViaMichelin is the leading provider of travel assistance products and services, so it makes sense that ViaMichelin chose Handmark as our mobile application partner,” said Frédéric Hougard, European Sales Director, ViaMichelin. “Our partnership will give mobile device users a new and much broader opportunity to experience the unique advantages of The MICHELIN® Guide as they travel.”
For more information, visit www.handmark.com.
# # #
© 2006 Handmark, Inc.; Handmark is a registered trademark, Pocket Express, tools & toys for a mobile generation, the Handmark logo, and associated trade dress are trademarks of Handmark, Inc. All rights reserved. All other trademarks and/or registered trademarks are the property of their respective owners.
Belinda Banks
S&S Public Relations
908-685-2300
belinda@sspr.com
Handmark® Partners With ViaMichelin
Handmark and ViaMichelin combine their expertise to offer a wireless version of the world’s leading map and guide services: The MICHELIN® Guide and The MICHELIN® Green Guide
PARIS, FRANCE and KANSAS CITY, MO — (18 April 2006) — Handmark®, a global leader in mobile media, and ViaMichelin, the European expert in digital mapping and travel assistance services, today announced a three-year partnership agreement. Under the new agreement, Handmark will issue and distribute digital maps, route planning and the two world famous guides, The MICHELIN® Guide and The MICHELIN® Green Guide, for mobile phones and Smartphones in Europe.
For over 100 years, The MICHELIN® Guide has provided trusted recommendations for hotels and restaurants throughout Europe. The wireless version of The MICHELIN® Guide puts the best choices in restaurants and hotels at your fingertips no matter where you travel and the ViaMichelin maps and driving directions ensure you get there with ease.
ViaMichelin also offers exclusive tourist recommendations taken from The MICHELIN® Green Guide. Having instant wireless access to over 22,000 tourist sights in 23 European countries allows you to get the most out of travelling throughout Europe!
“Handmark is committed to bringing best-of-class services to the European wireless market and The MICHELIN® Guide is a great way to start,” said Sten Karlsson, Vice President and Managing Director of Handmark Europe. “Combining the strengths of the two companies will bring many innovative and unique services into the hands of mobile users over the years to come.”
“Handmark is a recognized leader in applications and services for a mobile generation, and ViaMichelin is the leading provider of travel assistance products and services, so it makes sense that ViaMichelin chose Handmark as our mobile application partner,” said Frédéric Hougard, European Sales Director, ViaMichelin. “Our partnership will give mobile device users a new and much broader opportunity to experience the unique advantages of The MICHELIN® Guide as they travel.”
For more information, visit www.handmark.com.
# # #
© 2006 Handmark, Inc.; Handmark is a registered trademark, Pocket Express, tools & toys for a mobile generation, the Handmark logo, and associated trade dress are trademarks of Handmark, Inc. All rights reserved. All other trademarks and/or registered trademarks are the property of their respective owners.
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