ALBANY — Pod people will be the target of an up-and-coming marketing blitz being prepared by Web design firms in the greater Capital Region.
April 19, 2006 (Press Release) --
A L B A N Y
Marketing blitz by Web design firms targets pod people
BY JAMES SCHLETT Gazette Reporter Reach Gazette reporter James Schlett at 395-3040 or jschlett@dailygazette.net
ALBANY — Pod people will be the target of an up-and-coming marketing blitz being prepared by Web design firms in the greater Capital Region.
As a growing number of large corporations such as General Electric Co. and KeyCorp podcast audio or video programs, small businesses are looking to join Apple Computer’s iPod trend.
Internet service companies such as Mercury Web Solutions in Albany and Engines of Creation in Amsterdam are preparing to launch their first podcast programs for clients in real estate, consulting and manufacturing.
The podcasts, which are like television or radio shows, can be downloaded to mp3 players, iPods, personal computers or cellphones. Area Web designers said their new podcast service offerings range from setting up short commercials to 30-minute "infomercials."
"I have a feeling it will become an alternative way of advertising," said Engines co-owner Paul Langevin.
Engines will debut in mid-May its first podcast: an audio infomercial hosted by the company’s owners. They will discuss various Web design techniques and technology while promoting Engines’ services. Shortly after that, Langevin expects to podcast shows for a Saratoga County real estate firm and a West Coast manufacturer.
"Many of our customers are looking into this medium. The changing demographics are helping facilitate the use of podcasts," said Michael Smith, Mercury director of sales and marketing.
That emerging demographic includes the Capital Region’s techsavvy young adults and teens. Mercury is negotiating podcasting deals with at least six businesses, but it does not expect to launch any shows for at least the next six months.
KeyCorp subsidiary McDonald Investments in January became one of the nation’s first major financial service firms to launch a podcasting program for investors. By mid-March, more than 10,000 people listened to the first three episodes of McDonald Chief Strategist John Caldwell providing economic commentary, stock tips and market forecasts.
Requiring little more than a computer, Web site and digital recording equipment, podcasts can be developed from a grassroots level. However, Smith said Mercury would provide the technical support and market research needed to deliver a podcast to its target audience. Langevin estimated Engines’ basic podcasting services will cost between $199 to $299.
"It’s such a powerful medium. I don’t think we’ll have any problems in moving this," said Langevin.
Marketing blitz by Web design firms targets pod people
BY JAMES SCHLETT Gazette Reporter Reach Gazette reporter James Schlett at 395-3040 or jschlett@dailygazette.net
ALBANY — Pod people will be the target of an up-and-coming marketing blitz being prepared by Web design firms in the greater Capital Region.
As a growing number of large corporations such as General Electric Co. and KeyCorp podcast audio or video programs, small businesses are looking to join Apple Computer’s iPod trend.
Internet service companies such as Mercury Web Solutions in Albany and Engines of Creation in Amsterdam are preparing to launch their first podcast programs for clients in real estate, consulting and manufacturing.
The podcasts, which are like television or radio shows, can be downloaded to mp3 players, iPods, personal computers or cellphones. Area Web designers said their new podcast service offerings range from setting up short commercials to 30-minute "infomercials."
"I have a feeling it will become an alternative way of advertising," said Engines co-owner Paul Langevin.
Engines will debut in mid-May its first podcast: an audio infomercial hosted by the company’s owners. They will discuss various Web design techniques and technology while promoting Engines’ services. Shortly after that, Langevin expects to podcast shows for a Saratoga County real estate firm and a West Coast manufacturer.
"Many of our customers are looking into this medium. The changing demographics are helping facilitate the use of podcasts," said Michael Smith, Mercury director of sales and marketing.
That emerging demographic includes the Capital Region’s techsavvy young adults and teens. Mercury is negotiating podcasting deals with at least six businesses, but it does not expect to launch any shows for at least the next six months.
KeyCorp subsidiary McDonald Investments in January became one of the nation’s first major financial service firms to launch a podcasting program for investors. By mid-March, more than 10,000 people listened to the first three episodes of McDonald Chief Strategist John Caldwell providing economic commentary, stock tips and market forecasts.
Requiring little more than a computer, Web site and digital recording equipment, podcasts can be developed from a grassroots level. However, Smith said Mercury would provide the technical support and market research needed to deliver a podcast to its target audience. Langevin estimated Engines’ basic podcasting services will cost between $199 to $299.
"It’s such a powerful medium. I don’t think we’ll have any problems in moving this," said Langevin.
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