The headline should capture your ideal readers' attention and include your best keyword.
April 20, 2006 (Press Release) --
FOR IMMEDIATE RELEASE
1/4/2006
Headline
The headline should capture your ideal readers' attention and include your best keyword.
The headline should capture your ideal readers' attention and include your best keyword. - Mention that your company has received an important award and why it is important. The summary should arouse curiosity in the reader to read the rest of your press release. It is very important to make it interesting and not dull.
City, State - date - Intro statement
The intro statement should read like a story and begin to answer who, what, when, why, and how. DON'T pitch your company here. At the first "whiff" of a pitch people are going to be turned off from your release.
Instead of pitching you should continue to "tease" the reader into wanting to find out more information by visiting your website or contacting you.
You can start with a quotation or a statement that gets attention. It should speak to a hot-button that the media can quickly begin to picture for a story... or give other readers an intriguing story so they want to learn more about you on your website.
Expand on your intro statement.
You can include quotes or a statements here to add news value. Statistics are also useful, but should be simple and to the point.
Why was your company selected for the award?
Explain why your company was chosen for the award. Was it based on any studies or customer satisfaction surveys?
Answer what this means to the public. Does it mean that people have more to choose from in your market place? Keep in mind your press release should not be about your company, but what this news means to the public.
Give your companies' reaction
You can include a quote here from the president or yourself telling how much the award is appreciated.
Call on the media to contact you
Contact dummy for more information regarding this award. Direct line: (555) 555-5555 Email: dummydecoy@gmail.com Other helpful information regarding the award can be found at: http://www.YourWebsite.com.
Important Note: It is important to include the website URL that you want ranked at least 1 time in your body and at least twice for the entire release.
For More Information Contact:
dummy
dummydecoy@gmail.com
http://dum.com
FOR IMMEDIATE RELEASE
1/4/2006
Headline
The headline should capture your ideal readers' attention and include your best keyword.
The headline should capture your ideal readers' attention and include your best keyword. - Mention that your company has received an important award and why it is important. The summary should arouse curiosity in the reader to read the rest of your press release. It is very important to make it interesting and not dull.
City, State - date - Intro statement
The intro statement should read like a story and begin to answer who, what, when, why, and how. DON'T pitch your company here. At the first "whiff" of a pitch people are going to be turned off from your release.
Instead of pitching you should continue to "tease" the reader into wanting to find out more information by visiting your website or contacting you.
You can start with a quotation or a statement that gets attention. It should speak to a hot-button that the media can quickly begin to picture for a story... or give other readers an intriguing story so they want to learn more about you on your website.
Expand on your intro statement.
You can include quotes or a statements here to add news value. Statistics are also useful, but should be simple and to the point.
Why was your company selected for the award?
Explain why your company was chosen for the award. Was it based on any studies or customer satisfaction surveys?
Answer what this means to the public. Does it mean that people have more to choose from in your market place? Keep in mind your press release should not be about your company, but what this news means to the public.
Give your companies' reaction
You can include a quote here from the president or yourself telling how much the award is appreciated.
Call on the media to contact you
Contact dummy for more information regarding this award. Direct line: (555) 555-5555 Email: dummydecoy@gmail.com Other helpful information regarding the award can be found at: http://www.YourWebsite.com.
Important Note: It is important to include the website URL that you want ranked at least 1 time in your body and at least twice for the entire release.
For More Information Contact:
dummy
dummydecoy@gmail.com
http://dum.com
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