Data is the key to long term growth in Korean mobile market. As the number of mobile owners reaches saturation Korean operators look for growth in content and messaging services.
April 27, 2006 (Press Release) --
Data is the key to long term growth in Korean mobile market. As the number of mobile owners reaches saturation Korean operators look for growth in content and messaging services.
With 100% of Koreans aged 10-59 owning a mobile phone by 2007, Korea has one of the highest mobile ownership levels in the world leading in a slow down in subscriber growth.
Promoting data services provides the best opportunity for sustaining revenue growth in the near future as an industry-wide focus on reducing churn rates will keep voice ARPU low. Messaging services will grow $1.8 billion by 2007 and content revenues will rise by $500 million.
With 100% of Koreans aged 10-59 owning a mobile phone by 2007, Korea has one of the highest mobile ownership levels in the world leading in a slow down in subscriber growth.
Promoting data services provides the best opportunity for sustaining revenue growth in the near future as an industry-wide focus on reducing churn rates will keep voice ARPU low. Messaging services will grow $1.8 billion by 2007 and content revenues will rise by $500 million.
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