44 Diamonds Dazzle To Blend Sports Styling & Femininity
April 30, 2006 (Press Release) --
Luxury Swiss watchmaker, Baume & Mercier announced the Middle East launch of the Riviera watch, featuring 44-shimmering round-cut diamonds adorning the lustrous polished steel bezel.
The watch has been designed by Baume & Mercier Design Studio to create an ultra feminine interpretation. The watch skill-fully aligns sports styling and femininity that is expected to prove popular among the Arab consumers as well as expatriates in the region.
“A dazzling sense of time radiates from the Baume & Mercier Riviera glamorous women's dress watch, which glistens in premium grade steel and diamonds, while a mother-of-pearl dial adds an appropriate measure of soft feminine charm,” said Baume & Mercier Brand Manager, Julien Renard.
The signature stainless steel case and bezel has the Baume & Mercier’s legendary dodecagonal form (12 sides) representing the 12 hours of the day or night, and the case is adequately sleek for superb feminine elegance.
All ladies tempted to wear large-sized watches will find the ideal proportions of the Riviera « L » irresistible.
Strikingly attractive with its white vulcanised rubber strap, the Riviera is exceptionally stylish and wonderfully water resistant as well. The watch is also available in steel with a white vulcanised rubber wristband.
Doted with a quartz movement, the two models offer ultimate precision and water-resistance to 50 meters.
-Ends-
For more information, please contact:
BIZ COM - For PRoactive Communications
P.O. Box 48889; Dubai – UAE
T: +971 4 332-0888
F: +971 4 332-0999
Email: info@bizcom.ae
The watch has been designed by Baume & Mercier Design Studio to create an ultra feminine interpretation. The watch skill-fully aligns sports styling and femininity that is expected to prove popular among the Arab consumers as well as expatriates in the region.
“A dazzling sense of time radiates from the Baume & Mercier Riviera glamorous women's dress watch, which glistens in premium grade steel and diamonds, while a mother-of-pearl dial adds an appropriate measure of soft feminine charm,” said Baume & Mercier Brand Manager, Julien Renard.
The signature stainless steel case and bezel has the Baume & Mercier’s legendary dodecagonal form (12 sides) representing the 12 hours of the day or night, and the case is adequately sleek for superb feminine elegance.
All ladies tempted to wear large-sized watches will find the ideal proportions of the Riviera « L » irresistible.
Strikingly attractive with its white vulcanised rubber strap, the Riviera is exceptionally stylish and wonderfully water resistant as well. The watch is also available in steel with a white vulcanised rubber wristband.
Doted with a quartz movement, the two models offer ultimate precision and water-resistance to 50 meters.
-Ends-
For more information, please contact:
BIZ COM - For PRoactive Communications
P.O. Box 48889; Dubai – UAE
T: +971 4 332-0888
F: +971 4 332-0999
Email: info@bizcom.ae
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