A business writer working for Fortune 500 executives has published a free e-book that will help professionals to write more clearly about business. it's available at www.capturedeliverexcel.com
May 10, 2006 (Press Release) --
A business writer working for Fortune 500 executives and government ministers has published a free e-book that will help professionals to write more clearly about business.
The book shows entrepreneurs, managers and executives how to apply the principles of business writing and how to manage the writing process. They can use this blueprint for texts ranging from e-mails and memos to plans and proposals.
The gorgeous 90-page e-book – titled Capture. Deliver. Excel. - can be downloaded for free from www.capturedeliverexcel.com.
According to the author, organisations can benefit tremendously from better business writing. “Good business writing allows organisations to share knowledge, catalyse change and sell more products and services,” says Ilja van Roon.
Changes in the business environment warrant further attention to better writing. “Employees, customers and investors increasingly want to be addressed in a clear and genuine way. Fuzzy and bombastic writing alienates these stakeholders,” Van Roon adds.
Van Roon worked as a journalist, copywriter and corporate communication advisor before starting Lucid Communication (www.lucidcommunication.nl). Lucid Communication writes about business for Fortune 500 executives, two government ministers and entrepreneurs.
Speaking about the book, Jay Conrad Levinson, the father of Guerrilla Marketing, said that "what all businesses need the most right now has just been put into words by Ilja van Roon. It should be mandatory reading for anyone in business -- beginners and experts alike!"
The book shows entrepreneurs, managers and executives how to apply the principles of business writing and how to manage the writing process. They can use this blueprint for texts ranging from e-mails and memos to plans and proposals.
The gorgeous 90-page e-book – titled Capture. Deliver. Excel. - can be downloaded for free from www.capturedeliverexcel.com.
According to the author, organisations can benefit tremendously from better business writing. “Good business writing allows organisations to share knowledge, catalyse change and sell more products and services,” says Ilja van Roon.
Changes in the business environment warrant further attention to better writing. “Employees, customers and investors increasingly want to be addressed in a clear and genuine way. Fuzzy and bombastic writing alienates these stakeholders,” Van Roon adds.
Van Roon worked as a journalist, copywriter and corporate communication advisor before starting Lucid Communication (www.lucidcommunication.nl). Lucid Communication writes about business for Fortune 500 executives, two government ministers and entrepreneurs.
Speaking about the book, Jay Conrad Levinson, the father of Guerrilla Marketing, said that "what all businesses need the most right now has just been put into words by Ilja van Roon. It should be mandatory reading for anyone in business -- beginners and experts alike!"
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