Thousands of Dollars in Prizes including a Big Screen Flat Panel HDTV for the “Chew it Over with Twix” Campaign
May 22, 2006 (Press Release) --
BALTIMORE, MD. - May 3, 2006 – Westwood One (NYSE: WON) and Twix have teamed up to offer The Twix Ultimate Sports Party Package Giveaway, featuring prizes including a 42" HD Flat Panel TV, surround sound audio system, $1000 for hosting a party, baseball memorabilia, a cooler, portable grill and a party supply of TWIX® Caramel Cookie Bars. Contestants may enter the contest May 29th through July 9th, 2006 by visiting www.ChewitOverwithTwix.com.
The first of its kind giveaway for Westwood One and Twix will be implemented through Westwood One's Metro Networks Division, with a second installment slated to run later this year.
"The ability to combine live, announcer-read sponsorships and interactive media was a key element for this promotion," said TWIX.
To enter The Twix Ultimate Sports Party Package Giveaway, and to view the official contest rules, listeners can visit www.ChewitOverwithTwix.com.
The giveaway will be driven by multimedia promotion, including radio sponsorships in twenty select markets and a strong online presence.
The Chew it Over with Twix campaign launched in 2004 to target young adults. Twix.com's interactive Need A Moment website launched in late March 2006.
About Westwood One
Westwood One (NYSE: WON) provides over 150 news, sports, music, talk, entertainment programs, features, live events and 24/7 formats. Through its subsidiaries, Metro Networks/Shadow Broadcast Services, Westwood One provides local content to the radio and TV industries including news, sports, weather, traffic, video news
services and other information. Westwood One serves more than 5,000 radio stations and is managed by CBS Radio.
About Masterfoods USA
Masterfoods USA, the United States food, snack and petcare operations of Mars, Incorporated, is one of the world's leading food manufacturers. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 7,000 associates in the United States, with 15 manufacturing facilities nationwide. The company owns some of the world's favorite brands, including TWIX® Brand, M&M'S® Brand, SNICKERS® Brand, UNCLE BEN'S® Brand,
PEDIGREE® Brand Food for Dogs and Whiskas® Brand Food for Cats.
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If you would like more information about this topic, please call Leah Messina at 410.235.5531 or email at leah@sinuatemedia.com
The first of its kind giveaway for Westwood One and Twix will be implemented through Westwood One's Metro Networks Division, with a second installment slated to run later this year.
"The ability to combine live, announcer-read sponsorships and interactive media was a key element for this promotion," said TWIX.
To enter The Twix Ultimate Sports Party Package Giveaway, and to view the official contest rules, listeners can visit www.ChewitOverwithTwix.com.
The giveaway will be driven by multimedia promotion, including radio sponsorships in twenty select markets and a strong online presence.
The Chew it Over with Twix campaign launched in 2004 to target young adults. Twix.com's interactive Need A Moment website launched in late March 2006.
About Westwood One
Westwood One (NYSE: WON) provides over 150 news, sports, music, talk, entertainment programs, features, live events and 24/7 formats. Through its subsidiaries, Metro Networks/Shadow Broadcast Services, Westwood One provides local content to the radio and TV industries including news, sports, weather, traffic, video news
services and other information. Westwood One serves more than 5,000 radio stations and is managed by CBS Radio.
About Masterfoods USA
Masterfoods USA, the United States food, snack and petcare operations of Mars, Incorporated, is one of the world's leading food manufacturers. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 7,000 associates in the United States, with 15 manufacturing facilities nationwide. The company owns some of the world's favorite brands, including TWIX® Brand, M&M'S® Brand, SNICKERS® Brand, UNCLE BEN'S® Brand,
PEDIGREE® Brand Food for Dogs and Whiskas® Brand Food for Cats.
# # #
If you would like more information about this topic, please call Leah Messina at 410.235.5531 or email at leah@sinuatemedia.com
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