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Join the imprenditori in Italy and start a business in the Bel Paese

May 24, 2006

Italy is the land of entrepreneurs and running your own business can be an excellent alternative to finding work. A new workshop tells you how




FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 24, 2006 -- For immediate release
Contact Emma Bird for more details – emma.bird@howtoitaly.com

COSTA SMERALDA, ITALY. With our working lives getting more and more stressful, many people dream of packing the bags and living a stress-free life in the sun.

But when the job offers don't arrive and your bank balance goes into the red, it's time to think laterally.

How to Italy, a consultation company helping people move to Italy, announced today the dates of its next workshop on the sun-soaked island of Sardinia.

The first two-day workshop will focus participants on how to start a business in Italy.

Italy experts Emma Bird and Mario Berri, whose forthcoming book 'Starting a Business in Italy: How to set up and run a successful business in the Bel Paese is being published this September', will spill the beans on what it takes to launch a start-up in the country.

Gin Wilcox, a travel agent from Cheltenham, UK, took part in a previous workshop on starting a business in Italy.

She said: "After two days with Emma and Mario I now talk about 'when' I live in Italy. I think the workshop was quite a cathartic experience all around. It was more than just practical advice, but emotional support as well.

"I know I have come away with the ideas I had firmed up into definite plans. I no longer tell people that I want to live in Florence, I tell them that I am going to live there."

Topics covered in the inspirational workshop, which runs from September 29 – October 1, include avoiding culture clash, business etiquette, an introduction to Italian taxes, marketing your start-up on a shoestring and how to kickstart your network in Italy.

Participants will also have individual consultations with Emma and Mario to talk about their idea in confidence.


The two-day workshop costs Eur490 and the price includes two nights’ accommodation, meals, drinks, a welcome aperitif and transfer to and from Olbia airport.

"There was something about coming to Sardinia to do the course that enhanced the whole experience," said Lesley Dever, a mental health professional from Glasgow. "It seems to make sense to be in the environment and immersed in the culture in which you are trying to create your business.

"Throughout the trip I felt very well cared for and respected for the ideas and experience that I brought to the course."

Further information on the courses and Emma and Mario's profiles can be found at http://www.howtoitaly.com





More information can be found online at http://www.howtoitaly.com


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