"A time to make friends™" is the slogan of the 2006 FIFA World Cup™ in Germany. One of the elements of this hospitality concept developed by the Federal Government is the "nationwide service and frien
May 26, 2006 (Press Release) --
"A time to make friends™" is the slogan of the 2006 FIFA World Cup™ in Germany. One of the elements of this hospitality concept developed by the Federal Government is the "nationwide service and friendliness campaign", sponsored by the Federal Ministry of the Interior and the Federal Ministry of Economics and Technology, initiated by the 2006 FIFA World Cup™ Organising Committee and the German National Tourist Board (GNTB), and coordinated by the GNTB. The project sends a signal to the wider German public, and also to visitors from abroad, that the host country is putting into practice the slogan "A time to make friends™“ beyond the confines of the 2006 FIFA World Cup™.
Individual service providers from Germany's tourism and hospitality industry and the people of Germany as a whole will be demonstrating their hospitable and cosmopolitan outlook through a variety of campaigns and competitions. The aim is to highlight the strong commitment to service in Germany as a whole and particularly in the twelve FIFA World Cup Host Cities.
Germany's tourism service providers will also be able to demonstrate their association with the campaign and thus with the 2006 FIFA World Cup™ by using special kits comprising pennants, badges, door signs, stickers and posters, any by taking part in specially designed training courses.
Service and friendliness campaign
The nationwide service and friendliness campaign – an initiative of the 2006 FIFA World Cup Organising Committee and the German National Tourist Board in collaboration with the following partners:
- Federal Association of the German Tourism Industry (BTW)
- German Hotel and Restaurant Association (DEHOGA)
- The regional tourism marketing organisations of the federal states
- The 12 FIFA World Cup Host Cities
- Deutsche Bahn AG
- Association of German Commercial Airports (ADV)
- German Automobile Association (ADAC)
sponsored by the Federal Ministry of Economics and Technology and the Federal Ministry of the Interior.
Source: http://fifaworldcup.yahoo.com
Individual service providers from Germany's tourism and hospitality industry and the people of Germany as a whole will be demonstrating their hospitable and cosmopolitan outlook through a variety of campaigns and competitions. The aim is to highlight the strong commitment to service in Germany as a whole and particularly in the twelve FIFA World Cup Host Cities.
Germany's tourism service providers will also be able to demonstrate their association with the campaign and thus with the 2006 FIFA World Cup™ by using special kits comprising pennants, badges, door signs, stickers and posters, any by taking part in specially designed training courses.
Service and friendliness campaign
The nationwide service and friendliness campaign – an initiative of the 2006 FIFA World Cup Organising Committee and the German National Tourist Board in collaboration with the following partners:
- Federal Association of the German Tourism Industry (BTW)
- German Hotel and Restaurant Association (DEHOGA)
- The regional tourism marketing organisations of the federal states
- The 12 FIFA World Cup Host Cities
- Deutsche Bahn AG
- Association of German Commercial Airports (ADV)
- German Automobile Association (ADAC)
sponsored by the Federal Ministry of Economics and Technology and the Federal Ministry of the Interior.
Source: http://fifaworldcup.yahoo.com
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