Unwanted search results could be a nuisance of the past if search engines completely change the way they analyze websites.
June 7, 2006 (Press Release) --
A revolution in search engine technology could reduce the colossal amount of search results we usually get to just a very few but very specific and wanted results, just what the searcher wants.
Lest face it, today’s search technology has become obsolete because of the vast number of websites listed and although search engines have tried hard to fix this problem and keep trying new “innovative” ways to improve what they already have, they haven’t been able to go far enough even with their sophisticated algorithm and search tools.
Up to now searchers can use the “” for specific key-phrase results. This helps, but the problem with this is that this limit’s the searches to just that specific phrase maybe overlooking other potential key-phrases. They can also use the advanced search with: “all of the words“, “the exact phrase“, “any of these words“, “none of this words “, “Boolean search“, etc.
Although the algorithm used by the giants of the information search to weed out irrelevant pages are in itself a marvel of programming, they have overlooked some very simple but important key ingredients that could make their algorithm work in a simpler, faster and a more practical manner.
There is a better and simpler way. Simply by asking websites to add several additional meta tags in their web pages which will provide search engines with down to earth detailed information for their crawlers to chew on and making some simple changes in their own algorithm. SEO’s and webmasters will jump at the chance of having their pages found in the first few results. For now many sites are being poorly categorized and only those which have been optimized correctly or which have a vast amount of backward links will get a chance to be found in the first thirty results.
Today search engine spiders have to act as detectives with not enough leads to go on in order to try to figure out what these sites are all about. Not just a title, description, keyword meta tag, etc. anymore, but several other types of additional meta tags that can provide a lot more details that will be extremely useful. For example: location meta tags (the country, state, region and city meta tags); the purpose meta tag (business, pleasure, official business, religious or spiritual, scientific, sales, information, etc. meta tags), brand, product meta tags, etc. All these tags could play a very significant role in the search results that will shorten the list from over hundreds of thousands or even millions to just a very few listings in most cases. That will make an enormous difference and one that searchers will truly appreciate. The advanced search forms will also have to be modified and algorithms will operate at a minimum, if any, since analyzes will be based mainly in more “down to earth” principles than with how a keyword or key-phrase was used, how many backward links are there or on how valid was the html of the page - just to give three examples.
Although this new search technology may seem like the most logical, simple and easiest solution to search engine search for now, it doesn’t mean that will be the last evolution in S.E. search. Natural, human-like interpretation of what’s in a web page, including a deep analyzes may be the next generation right after this one but more advances in technology and faster computers probably will be needed to accomplish this. Meta tags will be considered a dinosaur since they will be completely obsolete.
Big changes are sometimes painful and naturally, with big changes in search techniques and search engine algorithm, SEOs will have to scramble to add these needed meta tags in the sites they serve. However search engine optimization professionals will be able to work in a less stressed environment since they won’t have to compete with each other so aggressively, like now, for the first 10, 20 or ever 30 search results. Results obtained this way with the “perfect” listings are a real possibility.
Trying to decipher the search engine algorithm of ever mayor S.E. probably won’t be necessary anymore in order to optimize a page. Although maybe still needed, keywords and key-phrases may not play a role as important as now since the extra meta tags will speak for themselves. However a title and a description tag will still be very useful but done with a more natural marketing wording in them. SEOs won’t have to try to figure out anymore the secret algorithm specifics that search engines use for ranking purposes. Most, if not all search engines will use very similar advanced search forms and ways of ranking pages. Important rankings in the advanced search results will be a thing of the past. As a result, trying to trick the search engines to obtain high rankings will a waste of time, however search engines will still have to use the same tools they have used up to now to weed out the bad apples (sites trying to show up in every search result), in this case keeping them OUT from the advanced search results and giving them a low ranking in the regular search results. The TYPE of search results, not RANKING will be the most important keyword, pardon the pun.
Possible problems:
Search engines make their money with advertising campaigns, feature listings and other types of advertising like pay per click. If people can find what they want so easily, websites won’t really need to pay for advertisings of any type and search engines can’t survive if they don’t make money.
Possible solutions:
Search engines can still keep their simple search forms (for the inexperienced) which will usually bring an infinitude of results and will still be able to sell feature listings and other types of income producing advertisings while in the advanced search a few but very well targeted listings will show up.
S.E. could produce two different types of results (free and advertising listings) when searchers use the advanced search feature in case they don’t find exactly what they are looking for in the in the most discriminating results. This way a searcher still can get close to what he or she wanted while been exposed to paid advertising.
Search Engines could still sell advertising no matter what just because even though people could find exactly what they wanted or at least very close to it, they can still have their minds changed by smart or enticing advertising.
S.E. could charge for ALL their listings. No more free rides. This could worry those who don’t want to pay for their listings but they could be better off paying for quality listings where they will be able to be easily found and also finally be able to compete with important sites, spend countless hours optimizing a site or than paying thru the nose for frequent optimizations, or face the real possibility of being buried under hundreds, thousands or even millions of results.
Last but not least, if the most important search engines don’t make these radical but needed changes, less important S.E. sooner or latter will take the lead and will gradually steal away many of their visitors forcing the large search engines to make these changes too.
Lest face it, today’s search technology has become obsolete because of the vast number of websites listed and although search engines have tried hard to fix this problem and keep trying new “innovative” ways to improve what they already have, they haven’t been able to go far enough even with their sophisticated algorithm and search tools.
Up to now searchers can use the “” for specific key-phrase results. This helps, but the problem with this is that this limit’s the searches to just that specific phrase maybe overlooking other potential key-phrases. They can also use the advanced search with: “all of the words“, “the exact phrase“, “any of these words“, “none of this words “, “Boolean search“, etc.
Although the algorithm used by the giants of the information search to weed out irrelevant pages are in itself a marvel of programming, they have overlooked some very simple but important key ingredients that could make their algorithm work in a simpler, faster and a more practical manner.
There is a better and simpler way. Simply by asking websites to add several additional meta tags in their web pages which will provide search engines with down to earth detailed information for their crawlers to chew on and making some simple changes in their own algorithm. SEO’s and webmasters will jump at the chance of having their pages found in the first few results. For now many sites are being poorly categorized and only those which have been optimized correctly or which have a vast amount of backward links will get a chance to be found in the first thirty results.
Today search engine spiders have to act as detectives with not enough leads to go on in order to try to figure out what these sites are all about. Not just a title, description, keyword meta tag, etc. anymore, but several other types of additional meta tags that can provide a lot more details that will be extremely useful. For example: location meta tags (the country, state, region and city meta tags); the purpose meta tag (business, pleasure, official business, religious or spiritual, scientific, sales, information, etc. meta tags), brand, product meta tags, etc. All these tags could play a very significant role in the search results that will shorten the list from over hundreds of thousands or even millions to just a very few listings in most cases. That will make an enormous difference and one that searchers will truly appreciate. The advanced search forms will also have to be modified and algorithms will operate at a minimum, if any, since analyzes will be based mainly in more “down to earth” principles than with how a keyword or key-phrase was used, how many backward links are there or on how valid was the html of the page - just to give three examples.
Although this new search technology may seem like the most logical, simple and easiest solution to search engine search for now, it doesn’t mean that will be the last evolution in S.E. search. Natural, human-like interpretation of what’s in a web page, including a deep analyzes may be the next generation right after this one but more advances in technology and faster computers probably will be needed to accomplish this. Meta tags will be considered a dinosaur since they will be completely obsolete.
Big changes are sometimes painful and naturally, with big changes in search techniques and search engine algorithm, SEOs will have to scramble to add these needed meta tags in the sites they serve. However search engine optimization professionals will be able to work in a less stressed environment since they won’t have to compete with each other so aggressively, like now, for the first 10, 20 or ever 30 search results. Results obtained this way with the “perfect” listings are a real possibility.
Trying to decipher the search engine algorithm of ever mayor S.E. probably won’t be necessary anymore in order to optimize a page. Although maybe still needed, keywords and key-phrases may not play a role as important as now since the extra meta tags will speak for themselves. However a title and a description tag will still be very useful but done with a more natural marketing wording in them. SEOs won’t have to try to figure out anymore the secret algorithm specifics that search engines use for ranking purposes. Most, if not all search engines will use very similar advanced search forms and ways of ranking pages. Important rankings in the advanced search results will be a thing of the past. As a result, trying to trick the search engines to obtain high rankings will a waste of time, however search engines will still have to use the same tools they have used up to now to weed out the bad apples (sites trying to show up in every search result), in this case keeping them OUT from the advanced search results and giving them a low ranking in the regular search results. The TYPE of search results, not RANKING will be the most important keyword, pardon the pun.
Possible problems:
Search engines make their money with advertising campaigns, feature listings and other types of advertising like pay per click. If people can find what they want so easily, websites won’t really need to pay for advertisings of any type and search engines can’t survive if they don’t make money.
Possible solutions:
Search engines can still keep their simple search forms (for the inexperienced) which will usually bring an infinitude of results and will still be able to sell feature listings and other types of income producing advertisings while in the advanced search a few but very well targeted listings will show up.
S.E. could produce two different types of results (free and advertising listings) when searchers use the advanced search feature in case they don’t find exactly what they are looking for in the in the most discriminating results. This way a searcher still can get close to what he or she wanted while been exposed to paid advertising.
Search Engines could still sell advertising no matter what just because even though people could find exactly what they wanted or at least very close to it, they can still have their minds changed by smart or enticing advertising.
S.E. could charge for ALL their listings. No more free rides. This could worry those who don’t want to pay for their listings but they could be better off paying for quality listings where they will be able to be easily found and also finally be able to compete with important sites, spend countless hours optimizing a site or than paying thru the nose for frequent optimizations, or face the real possibility of being buried under hundreds, thousands or even millions of results.
Last but not least, if the most important search engines don’t make these radical but needed changes, less important S.E. sooner or latter will take the lead and will gradually steal away many of their visitors forcing the large search engines to make these changes too.
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