The Franchising Handbook is a comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-l
June 9, 2006 (Press Release) --
The Franchising Handbook, published by Kogan Page on 13th July, is a comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-life case studies. It also includes an A to Z directory of all franchises available in the United Kingdom, arranged by each major market. Key topics include:
• The franchising boom: success stories, the UK franchising sector, how franchising works and the pros and cons
• How to choose a franchise: self-assessment, preparing yourself, using an expert, the franchise contract, raising finance, what to expect
• How to franchise your business: expanding your business, research, sources of franchise revenue, services provided by the franchisor, training and operating manuals
• Prospects for the future
• The franchising boom: success stories, the UK franchising sector, how franchising works and the pros and cons
• How to choose a franchise: self-assessment, preparing yourself, using an expert, the franchise contract, raising finance, what to expect
• How to franchise your business: expanding your business, research, sources of franchise revenue, services provided by the franchisor, training and operating manuals
• Prospects for the future
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