Top Ten Reasons Why Your Inquiry Calls are Not Converting to Clients
June 12, 2006 (Press Release) --
How many calls do you receive that actually convert in to a client? Spending money, time, and resources on a marketing campaign may actually hurt your business if you do not have a skilled person greeting potential clients.
Reaching the adult children of a senior citizen with your marketing message promising that you are the perfect home care company, the most responsive and caring assisted living facility (as examples) definitely requires a competitive advertising strategy. The health and elder care industry is one of the fastest growing markets and competition is fierce.
Analyze the return on the investment of your marketing efforts. Have the number of your inquiries or web site visitors increased? Great! Have those inquiries converted in to clients? No? Then it’s not your marketing message that needs tweaked. It’s probably a problem with your staff that you’ve entrusted to greet prospective clients.
Your staff must know that first contact with a senior and or the senior’s family is vital, not only to your profit and loss statement, but to their job security. Without increasing the number of clients, you as the owner of the business, cannot justify continued employment, pay raises, employee benefits, promotions or increasing your staff.
Inquiry calls are not a bothersome interruption. Obvious statement, however, have you ever shopped your telephone staff? After spending thousands of dollars to invite seniors and family caregivers to call or visit, you may find that your staff does not know how to take that next step. That of assuring this potential client that he or she can now stop shopping around.
Top Ten Reasons Why Your Inquiry Calls are Not Converting to Clients
1. You use an automated operator that requires the caller to answer questions or require the caller to enter in numbers without offering the ability to speak with a live person immediately. This may work for some business models, but not in the health and elder care industry.
2. The key person answering the telephone is difficult to understand, using poor language skills, grammar and does not enunciate his or her words.
3. Your phones are answered by an angry or tense voice that clearly says – ‘You are bothering me’
4. Your telephone person launches immediately in to a hard-core sales presentation without first creating some common ground with the caller.
5. Your telephone person immediately expects the caller to begin divulging information that the caller is not yet ready to share.
6. Continue reading http://www.qualityeldercare.com/calls.html
Reaching the adult children of a senior citizen with your marketing message promising that you are the perfect home care company, the most responsive and caring assisted living facility (as examples) definitely requires a competitive advertising strategy. The health and elder care industry is one of the fastest growing markets and competition is fierce.
Analyze the return on the investment of your marketing efforts. Have the number of your inquiries or web site visitors increased? Great! Have those inquiries converted in to clients? No? Then it’s not your marketing message that needs tweaked. It’s probably a problem with your staff that you’ve entrusted to greet prospective clients.
Your staff must know that first contact with a senior and or the senior’s family is vital, not only to your profit and loss statement, but to their job security. Without increasing the number of clients, you as the owner of the business, cannot justify continued employment, pay raises, employee benefits, promotions or increasing your staff.
Inquiry calls are not a bothersome interruption. Obvious statement, however, have you ever shopped your telephone staff? After spending thousands of dollars to invite seniors and family caregivers to call or visit, you may find that your staff does not know how to take that next step. That of assuring this potential client that he or she can now stop shopping around.
Top Ten Reasons Why Your Inquiry Calls are Not Converting to Clients
1. You use an automated operator that requires the caller to answer questions or require the caller to enter in numbers without offering the ability to speak with a live person immediately. This may work for some business models, but not in the health and elder care industry.
2. The key person answering the telephone is difficult to understand, using poor language skills, grammar and does not enunciate his or her words.
3. Your phones are answered by an angry or tense voice that clearly says – ‘You are bothering me’
4. Your telephone person launches immediately in to a hard-core sales presentation without first creating some common ground with the caller.
5. Your telephone person immediately expects the caller to begin divulging information that the caller is not yet ready to share.
6. Continue reading http://www.qualityeldercare.com/calls.html
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