Last week I was doing a search in Google under
'ezine advertising' and was amazed to find one of my
own websites on the first page of results (position #4
out of 271,000).
June 16, 2006 (Press Release) --
Last week I was doing a search in Google under
'ezine advertising' and was amazed to find one of my
own websites on the first page of results (position #4
out of 271,000).
So then I went to Yahoo and got another shock - there it
was again at position #4 out of 274,000 results.
If you're wondering how I did it, the answer is I'm not
entirely sure.
But my guess is *link popularity*.
What is link popularity?
Some years ago the major search engines realized that
the best way to decide if your website has valuable
content (and is therefore worth a high ranking) is to
see how many other websites link to your site.
Link popularity was pioneered by Google but has now
become a key factor in the algorithms used by most of
the major search engines.
Would you like to know your current link popularity?
Here's a free tool that will check your link
popularity in Alltheweb, AltaVista, AOL, Google,
HotBot and MSN. This tool will also compare your link
popularity with your competitors':
http://www.marketleap.com/publinkpop/
Now that you know your link popularity, you may be
wondering how you can increase it.
Here are some commonly used strategies - some
effective and some not:
==> FFA Sites
Free For All sites are websites that collect your
email address (and send you a lot of junk email) and in
return allow you to post a link on a website.
FFA sites are rather like a conveyor belt - new links
are constantly being added and old links being pushed
off. On Many FFA sites your link will last an hour or
two at the most.
Even if your link stayed on an FFA site long enough to be
indexed by a search engine, it is unlikely it would increase
your link popularity. Search engines regard FFA sites as
spam and they'll either ignore your link or penalize your site.
'ezine advertising' and was amazed to find one of my
own websites on the first page of results (position #4
out of 271,000).
So then I went to Yahoo and got another shock - there it
was again at position #4 out of 274,000 results.
If you're wondering how I did it, the answer is I'm not
entirely sure.
But my guess is *link popularity*.
What is link popularity?
Some years ago the major search engines realized that
the best way to decide if your website has valuable
content (and is therefore worth a high ranking) is to
see how many other websites link to your site.
Link popularity was pioneered by Google but has now
become a key factor in the algorithms used by most of
the major search engines.
Would you like to know your current link popularity?
Here's a free tool that will check your link
popularity in Alltheweb, AltaVista, AOL, Google,
HotBot and MSN. This tool will also compare your link
popularity with your competitors':
http://www.marketleap.com/publinkpop/
Now that you know your link popularity, you may be
wondering how you can increase it.
Here are some commonly used strategies - some
effective and some not:
==> FFA Sites
Free For All sites are websites that collect your
email address (and send you a lot of junk email) and in
return allow you to post a link on a website.
FFA sites are rather like a conveyor belt - new links
are constantly being added and old links being pushed
off. On Many FFA sites your link will last an hour or
two at the most.
Even if your link stayed on an FFA site long enough to be
indexed by a search engine, it is unlikely it would increase
your link popularity. Search engines regard FFA sites as
spam and they'll either ignore your link or penalize your site.
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