New Haven Marketing Agency Captures Silver and Bronze for Medical Campaigns Promoting
Yale Obstetrics & Gynecology Practices Within Yale School of Medicine
June 20, 2006 (Press Release) --
For Immediate Release
New Haven, CT- Response, LLC, one of Connecticut’s fastest growing and most innovative, full service marketing agencies, received two 2005 Aster Awards for excellence in healthcare marketing. The awards were given for two individual medical practice campaigns for Yale Obstetrics & Gynecology within Yale University’s School of Medicine. A Silver Winner award was given for Yale OB/GYNs Total Advertising Campaign. A Bronze Winner Award was given for a Single Newspaper Print Advertisement for Yale’s Maternal - Fetal Medicine (MFM) practice.
“We are thrilled the creative advertising campaigns we have produced for the medical practices of Yale Obstetrics & Gynecology have been so well received by the healthcare marketing industry,” said Doug Conner, Partner and Chief Creative Officer of Response, LLC. “These campaigns provide a greater sense of awareness, with far reaching affects on the medical community and the patients they serve.”
“Having two of Yale Obstetrics & Gynecology campaigns recognized is an honor,” said Andrea Gendrachi, Director of Marketing, Yale University School of Medicine, ObGyn. “The real measure of success of these winning campaigns has been the substantial increase in new patients who have sought care at Yale ObGyn after being made aware of the variety of novel, innovative treatment options available to them."
The general advertising and marketing campaign was segmented into smaller, highly targeted print campaigns to promote each practice separately and reach specific, relevant audiences. The objective of the advertising campaign for Yale’s Maternal - Fetal Medicine (MFM) practice was to generate awareness among potential new patients and referring OB/GYNs of Yale’s MFM practice and its first trimester risk assessment with instant results. The assessment is a safe, non-invasive screening that immediately alerts parents to potential abnormalities as early as the 11th week of pregnancy. The MFM practice is a leader in high-risk pregnancy care providing high-risk pregnancy services, prenatal testing and diagnosis, and fetal therapy. The campaign targeted physicians and patients from Boston to Manhattan with a core market in Connecticut and Westchester County.
The Aster Awards, a national medical marketing awards program, honors the most outstanding entrants among similarly sized healthcare organizations and advertising agencies from across the nation. Entries are judged on creativity, layout/design, typography, production, knowledge transfer and overall quality.
About Response:
Response is a full service marketing agency based in New Haven, Connecticut, that provides services in branding and identity, advertising and media buying, trade and consumer promotions, event marketing, sales support materials, digital marketing and public relations. Response has successfully helped companies like Yale University School of Medicine, Logitech, Star Brand Imports (a division of Heineken USA), Bostitch, BIC, Westminster School, Black & Decker, Bank of America, Sarafina, and Simply You drive top and bottom line sales while maximizing awareness of their brands, products and services.
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For Immediate Release
New Haven, CT- Response, LLC, one of Connecticut’s fastest growing and most innovative, full service marketing agencies, received two 2005 Aster Awards for excellence in healthcare marketing. The awards were given for two individual medical practice campaigns for Yale Obstetrics & Gynecology within Yale University’s School of Medicine. A Silver Winner award was given for Yale OB/GYNs Total Advertising Campaign. A Bronze Winner Award was given for a Single Newspaper Print Advertisement for Yale’s Maternal - Fetal Medicine (MFM) practice.
“We are thrilled the creative advertising campaigns we have produced for the medical practices of Yale Obstetrics & Gynecology have been so well received by the healthcare marketing industry,” said Doug Conner, Partner and Chief Creative Officer of Response, LLC. “These campaigns provide a greater sense of awareness, with far reaching affects on the medical community and the patients they serve.”
“Having two of Yale Obstetrics & Gynecology campaigns recognized is an honor,” said Andrea Gendrachi, Director of Marketing, Yale University School of Medicine, ObGyn. “The real measure of success of these winning campaigns has been the substantial increase in new patients who have sought care at Yale ObGyn after being made aware of the variety of novel, innovative treatment options available to them."
The general advertising and marketing campaign was segmented into smaller, highly targeted print campaigns to promote each practice separately and reach specific, relevant audiences. The objective of the advertising campaign for Yale’s Maternal - Fetal Medicine (MFM) practice was to generate awareness among potential new patients and referring OB/GYNs of Yale’s MFM practice and its first trimester risk assessment with instant results. The assessment is a safe, non-invasive screening that immediately alerts parents to potential abnormalities as early as the 11th week of pregnancy. The MFM practice is a leader in high-risk pregnancy care providing high-risk pregnancy services, prenatal testing and diagnosis, and fetal therapy. The campaign targeted physicians and patients from Boston to Manhattan with a core market in Connecticut and Westchester County.
The Aster Awards, a national medical marketing awards program, honors the most outstanding entrants among similarly sized healthcare organizations and advertising agencies from across the nation. Entries are judged on creativity, layout/design, typography, production, knowledge transfer and overall quality.
About Response:
Response is a full service marketing agency based in New Haven, Connecticut, that provides services in branding and identity, advertising and media buying, trade and consumer promotions, event marketing, sales support materials, digital marketing and public relations. Response has successfully helped companies like Yale University School of Medicine, Logitech, Star Brand Imports (a division of Heineken USA), Bostitch, BIC, Westminster School, Black & Decker, Bank of America, Sarafina, and Simply You drive top and bottom line sales while maximizing awareness of their brands, products and services.
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