Two New Commercials Part of Integrated Hispanic Marketing Effort
June 22, 2006 (Press Release) --
PARSIPPANY, N.J., June 8, 2006 -- In an effort to further its leadership position within the real estate industry among Spanish-speaking homebuyers and sellers, Century 21 Real Estate LLC today announced the launch of two new television commercials as part of its national Hispanic marketing campaign in 2006. In addition to national broadcast television, the campaign leverages online, radio and print mediums.
The two 30-second commercials, titled "Soņando un Hogar" (Dreaming of a Home) and "La Reunion" (The Reunion), began airing in early June. Featuring the tagline "CENTURY 21 Professionales Realizando tu SuenoSM" (CENTURY 21 Professionals Realizing Your Dreams) the commercials will air on popular Spanish-language television networks including Univision, Telemundo, Telefutura and Galavision. The spots were created by The Vidal Partnership, the CENTURY 21Ū System's Hispanic marketing agency of record.
In "Soņando un Hogar", viewers see a mother serving breakfast to her son, just as he runs out into the yard to play with his dog. As she is serving breakfast, she looks up and admires her beautiful home. Suddenly, all the objects, the dog and her son begin to vanish. This is the moment when the viewer realizes that all she saw was just a dream, a dream that is about to become a reality with the help of her CENTURY 21 agent.
"While the new Spanish-language commercials emphasize the notion of the CENTURY 21 agent as the "trusted partner" a home buyer or seller desires during their real estate transaction, the messaging remains consistent with the English-language commercials that the brand launched earlier this year as part of its "Agents of Change" advertising campaign," said John Greenleaf, senior vice president of marketing for Century 21 Real Estate LLC.
The Agents of Change campaign touts the CENTURY 21 System's worldwide network of more than 143,000 real estate professionals and their roles as "Agents of Change" in support of home buyers and sellers in the dynamic real estate market.
The new television commercials direct viewers to www.century21espanol.com , the CENTURY 21Ū System's Spanish-language consumer Web site. In addition to the more than 250,000 property listings available on average every month on this site, Spanish-speaking consumers have access to unique real estate and cultural information including a First-Time Homebuyer's Guide and an award-winning Hispanic Heritage mini-site.
To continue reading this press release, please visit us at http://www.century21.com/learn/content.aspx?refStr=pr06082006
The two 30-second commercials, titled "Soņando un Hogar" (Dreaming of a Home) and "La Reunion" (The Reunion), began airing in early June. Featuring the tagline "CENTURY 21 Professionales Realizando tu SuenoSM" (CENTURY 21 Professionals Realizing Your Dreams) the commercials will air on popular Spanish-language television networks including Univision, Telemundo, Telefutura and Galavision. The spots were created by The Vidal Partnership, the CENTURY 21Ū System's Hispanic marketing agency of record.
In "Soņando un Hogar", viewers see a mother serving breakfast to her son, just as he runs out into the yard to play with his dog. As she is serving breakfast, she looks up and admires her beautiful home. Suddenly, all the objects, the dog and her son begin to vanish. This is the moment when the viewer realizes that all she saw was just a dream, a dream that is about to become a reality with the help of her CENTURY 21 agent.
"While the new Spanish-language commercials emphasize the notion of the CENTURY 21 agent as the "trusted partner" a home buyer or seller desires during their real estate transaction, the messaging remains consistent with the English-language commercials that the brand launched earlier this year as part of its "Agents of Change" advertising campaign," said John Greenleaf, senior vice president of marketing for Century 21 Real Estate LLC.
The Agents of Change campaign touts the CENTURY 21 System's worldwide network of more than 143,000 real estate professionals and their roles as "Agents of Change" in support of home buyers and sellers in the dynamic real estate market.
The new television commercials direct viewers to www.century21espanol.com , the CENTURY 21Ū System's Spanish-language consumer Web site. In addition to the more than 250,000 property listings available on average every month on this site, Spanish-speaking consumers have access to unique real estate and cultural information including a First-Time Homebuyer's Guide and an award-winning Hispanic Heritage mini-site.
To continue reading this press release, please visit us at http://www.century21.com/learn/content.aspx?refStr=pr06082006
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