Los Angeles-based marketing firm launches mobile content portal for the LGBT community
June 22, 2006 (Press Release) --
Los Angeles, CA -- NoCo Media Group, a leading strategic marketing and creative services agency, today announced the official launch of its new interactive website Medialicious.TV, a mobile content portal for the gay and lesbian community.
Featuring original ringtones and wallpapers from leading LGBT and
LGBT-friendly celebrities, musicians, comedians and artists, the Medialicious initiative evolved from changes in the media industry that have opened up opportunities for new voices to tell their stories. "What we’re ultimately trying to accomplish with Medialicious is a better and more meaningful use of the emerging media platforms that allow us to reach consumers in new and compelling ways", says NoCo Media Group President and CEO Carolyn Coal. “When we first started looking for gay ringtones we were disappointed to see our options limited to polyphonic versions of YMCA or It’s Raining Men. We’re such a creative community and it seemed like no one had approached the mobile content space in a truly compelling way”.
Medialicious has partnered with creative talent that has a passionate fan base eager to embrace new products. “The fans are our best marketing tool”, says Coal. “We’ve signed acts like The Gay Mafia, Melissa Ferrick and Lisp and their audiences are ecstatic."
From comedians like Julie Brown and Will & Grace’s co-star Leslie Jordan to actors and personalities like Doug Spearman, Robert Gant, Chad Allen and Honey Labrador, Medialicious aims to reach the broadest possible demographic in the LGBT community and have a lot of fun in the process. "Gay people are early adopters of technology and we’re ready and willing to support products and services that speak directly to our lives in a relevant way", concludes Coal.
"Our ringtones allow fans to experience their favorite performers every time they receive a call.”
With community and interactive features including guest blogs, an original podcast interview series called Behind the Tone and viral videos, Medialicious intends to become a daily destination for online audiences seeking original programming they can consume at their desks or on the go. Development on video ringtones, mobile games, original mobisodes and web based video projects is underway with plans to launch new features over the next 6 months.
For more information visit www.medialicious.tv
About NoCo Media Group
NoCo Media Group is a brand strategy and marketing services agency specializing in the development of customized business-to-consumer and business-to-business properties across multiple communications mediums. The NoCo suite of services provides clients and partners with the resources to bring a variety of product categories to market and generate new revenue streams in non-core business applications.
Featuring original ringtones and wallpapers from leading LGBT and
LGBT-friendly celebrities, musicians, comedians and artists, the Medialicious initiative evolved from changes in the media industry that have opened up opportunities for new voices to tell their stories. "What we’re ultimately trying to accomplish with Medialicious is a better and more meaningful use of the emerging media platforms that allow us to reach consumers in new and compelling ways", says NoCo Media Group President and CEO Carolyn Coal. “When we first started looking for gay ringtones we were disappointed to see our options limited to polyphonic versions of YMCA or It’s Raining Men. We’re such a creative community and it seemed like no one had approached the mobile content space in a truly compelling way”.
Medialicious has partnered with creative talent that has a passionate fan base eager to embrace new products. “The fans are our best marketing tool”, says Coal. “We’ve signed acts like The Gay Mafia, Melissa Ferrick and Lisp and their audiences are ecstatic."
From comedians like Julie Brown and Will & Grace’s co-star Leslie Jordan to actors and personalities like Doug Spearman, Robert Gant, Chad Allen and Honey Labrador, Medialicious aims to reach the broadest possible demographic in the LGBT community and have a lot of fun in the process. "Gay people are early adopters of technology and we’re ready and willing to support products and services that speak directly to our lives in a relevant way", concludes Coal.
"Our ringtones allow fans to experience their favorite performers every time they receive a call.”
With community and interactive features including guest blogs, an original podcast interview series called Behind the Tone and viral videos, Medialicious intends to become a daily destination for online audiences seeking original programming they can consume at their desks or on the go. Development on video ringtones, mobile games, original mobisodes and web based video projects is underway with plans to launch new features over the next 6 months.
For more information visit www.medialicious.tv
About NoCo Media Group
NoCo Media Group is a brand strategy and marketing services agency specializing in the development of customized business-to-consumer and business-to-business properties across multiple communications mediums. The NoCo suite of services provides clients and partners with the resources to bring a variety of product categories to market and generate new revenue streams in non-core business applications.
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