Body Jewelry has become accepted by women of all ages. JewelryByNET.com a retailer of Body Jewelry has seen increased sales when younger women shop with their mothers, buy body jewelry of their own.
June 22, 2006 (Press Release) --
The increasing popularity of precious metal body jewelry sold by fine jewelers is a textbook case of a consumer-driven trend. Jewelers who have embraced body jewelry are reaping the rewards. One retailer - www.JewelryByNET.com has enjoyed increased sales, since younger women who shop with their mothers buy body jewelry of their own.
High End Body Jewelry has become an accepted jewelry item worn by women of all ages.
Retailers who sell body jewelry position themselves as being hip to a lasting consumer trend. While women continue to get body parts pierced, the classification is mainstream, considered by many to be a jewelry staple like earrings. And, as with earrings, women are rarely content to stick with just one style.
Body jewelry's customer base has expanded considerably. Initially, the items were worn in urban markets by the most daring of customers. Now, it's common nationwide, among teens as well as their moms. The women who got pierced when they were younger, are trading up to gold and diamond styles like the other jewelry they wear. Even teens are choosing precious metals over the surgical steel they receive when they first get pierced - in part because they're coming into jewelry stores with their mothers, who are upgrading body jewelry of their own.
Retailers like JewelryByNET.com say anything goes this year. Consumers can choose from many styles, and simpler pieces designed to be every day.
JewelryByNET.com recently launched sales of the official Penthouse jewelry line, which includes navel items made from silver or 14-karat gold. "I've never seen such a rush of body jewelry flying out the door with customer demand outpacing inventory levels." says Sam Meddy, President of JewelryByNET.com. "The Penthouse line has been a hit. We have customers buying Penthouse and Sports items from college students to suburban mothers. With summer here, I see no dip in sales for the near future".
"Another very successful body jewelry line for us is our licensed Sports Team body jewelry." said Sam Meddy. "For the fan looking for official NBA, NFL, MLB and NCAA body jewelry, we are the source." Don't forget Personalized Jewelry. A big seller is the Hip Hop influenced Personalized Name body jewelry. 2005 sales showed a trend toward larger pieces with diamonds. "We're definitely selling bolder belly rings now in 14-karat gold many with diamonds," said Mr. Meddy.
Whether women buy belly rings, or nose studs, jewelers take note: those who favor fine jewelry don't want cheap body jewelry everywhere else.
About www.JewelryByNET.com. JewelryByNet, was founded in 2002 to meet the need for affordable fine jewelry with savings of up to 80% off typical retail prices. Based in New York City, JewelryByNET.com is the retail division of a jewelry manufacturing & wholesaler established in 1963. JewelryByNET.com creates and markets a range of both traditional and contemporary jewelry in platinum, gold, sterling silver and stainless steel.
High End Body Jewelry has become an accepted jewelry item worn by women of all ages.
Retailers who sell body jewelry position themselves as being hip to a lasting consumer trend. While women continue to get body parts pierced, the classification is mainstream, considered by many to be a jewelry staple like earrings. And, as with earrings, women are rarely content to stick with just one style.
Body jewelry's customer base has expanded considerably. Initially, the items were worn in urban markets by the most daring of customers. Now, it's common nationwide, among teens as well as their moms. The women who got pierced when they were younger, are trading up to gold and diamond styles like the other jewelry they wear. Even teens are choosing precious metals over the surgical steel they receive when they first get pierced - in part because they're coming into jewelry stores with their mothers, who are upgrading body jewelry of their own.
Retailers like JewelryByNET.com say anything goes this year. Consumers can choose from many styles, and simpler pieces designed to be every day.
JewelryByNET.com recently launched sales of the official Penthouse jewelry line, which includes navel items made from silver or 14-karat gold. "I've never seen such a rush of body jewelry flying out the door with customer demand outpacing inventory levels." says Sam Meddy, President of JewelryByNET.com. "The Penthouse line has been a hit. We have customers buying Penthouse and Sports items from college students to suburban mothers. With summer here, I see no dip in sales for the near future".
"Another very successful body jewelry line for us is our licensed Sports Team body jewelry." said Sam Meddy. "For the fan looking for official NBA, NFL, MLB and NCAA body jewelry, we are the source." Don't forget Personalized Jewelry. A big seller is the Hip Hop influenced Personalized Name body jewelry. 2005 sales showed a trend toward larger pieces with diamonds. "We're definitely selling bolder belly rings now in 14-karat gold many with diamonds," said Mr. Meddy.
Whether women buy belly rings, or nose studs, jewelers take note: those who favor fine jewelry don't want cheap body jewelry everywhere else.
About www.JewelryByNET.com. JewelryByNet, was founded in 2002 to meet the need for affordable fine jewelry with savings of up to 80% off typical retail prices. Based in New York City, JewelryByNET.com is the retail division of a jewelry manufacturing & wholesaler established in 1963. JewelryByNET.com creates and markets a range of both traditional and contemporary jewelry in platinum, gold, sterling silver and stainless steel.
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