The IziCwe Code hailed by This Day as "unique and exotic input to the discourse on leadership"

July 4, 2006 (Press Release) -- Dr Nikolaus Eberl contextualized the discussions by introducing the IZICWE Code of brand leadership taken from the heroic feats of Emperor Shaka Zulu, the war General. He translated the battle tactics of the Zulu warrior of ancient times into modern day techniques of leveraging business brands, most notably of which is the categorization of employee commitment to the organization. These are total commitment, active compliance, reluctant compliance, apathy, and terminal apathy. The core elements of the code are what he called the 7 secrets of IZICWE- reaching for the throne; sharpening your spear; reinventing the battle; dressing to kill; terror bursting; embracing your enemy; and sharing the spoils. The use of traditional battle video pictures to capture his point made Eberl’s presentation both unique and exotic, inputting the African touch to the discourse on leadership at the summit.